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Website SEO Advice - Help

Discussion in 'White Hat SEO' started by mapnapkin, Dec 6, 2012.

  1. mapnapkin

    mapnapkin Newbie

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    Hi everyone
    I'm not sure if this is the proper place to ask but I'm wondering if anyone can critique a website I've been working on.

    I'm curious where I can improve my over all on site SEO

    I am not trying to spam the forum, I am sincerely looking for input.

    Please feel free to rip it apart, I will not be offended. (to a point I guess)

    Any feed back would be greatly appreciated
     
  2. Techxan

    Techxan Elite Member

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    What's the sitename?
     
  3. mapnapkin

    mapnapkin Newbie

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    the website is 'djaouida'
     
  4. mapnapkin

    mapnapkin Newbie

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    I can't post domain names
    Google "Djaouida Skincare Facials and Sugaring"
     
  5. bigkapp

    bigkapp Regular Member

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    I wouldn't mind critiquing your website. So what's your biggest concern with your on page SEO?
     
    Last edited: Dec 6, 2012
  6. mapnapkin

    mapnapkin Newbie

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    I got slammed pretty hard with the past couple Google Algo updates.
    I guess advice on the HTML semantics. Content Key word density meta tags microdata.
    Any advice really on any part of the site. I hae an rss feed. not sure if I set it up correctly. Do I place the rss meta data in the head for better results

    The rss feed is new to me as far as optimizing and utilizing properly
     
    Last edited: Dec 6, 2012
  7. bigkapp

    bigkapp Regular Member

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    Sorry , but I don't know to much about Rss feeds so I can't help you there. As far as your on page optimization goes it seems like you have "Most" of it in tacked. Just from a quick glace the only problems I see is 2 pages have missing or empty meta descriptions and title tags and 4 pages have duplicate page titles and meta descriptions. But other then that it's a pretty well put together site as far as on page SEO goes.
     
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  8. mapnapkin

    mapnapkin Newbie

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    Ah, the login and register pages don't have meta tags. I can't find the duplicate pages.
    Did you use a tool to analyze the site.

    Thanks for your time, I am no expert so its always good to hear from other people.
     
  9. bigkapp

    bigkapp Regular Member

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    I'm sorry, I forgot one more problem. You also have 4 broken links "/add-service.php?id=32" 33, 34, and 35
     
  10. mapnapkin

    mapnapkin Newbie

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    oh wow.. thank you. I'll have to update my script.

    AH Stupid apostrophes. can't believe I missed those.
     
    Last edited: Dec 6, 2012
  11. Techxan

    Techxan Elite Member

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    Occupation:
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    I hope you want honesty.

    From a local business standpoint, I see this:

    I am assuming that you are targeting "sugaring hair removal" as your main keyword (that's where the traffic is). I also assume that you are trying to build the "Djaouida" brand. If I am incorrect, please correct me.

    About your on page work. Your page title is good. Your description not so much.

    You have:

    This is 175 characters in it and it should be less than 160. In addition to that you need to have the phone number in the description. You want your potential customer to be able to grab your phone number from the SERP 's description, without actually loading up your page. This allows them to search and make a quick call from the information the search engine displays, especially useful with mobile users.

    The most heavily weighted words are at the front of the description and title, your description should be something like:

    (not especially happy with that, but you get the idea )

    (Using the "Persian" reference gives the method credibility in case they have not heard of sugaring. If it's "Persian" it has been around a long time.)

    Headings use (H tags), again some problems:

    This is what you have:
    <H2>: Pumpkin Facial
    <H2>: Pumpkin Facial
    <H2>: Moroccan Facial
    <H2>: Goddess Facial
    <H2>: Hawaiian Facial
    <H2>: European Facial
    <H2>: Sugaring (why not sugaring hair removal?)
    <H3>: About Djaouida
    <H4>: The Key to Beautiful Skin
    <H4>: Fountain of Youth: The Benefits of Argan Oil

    You do not have a H1 tag at all, and you have a duplicate h2 tag, and the other h2's and h3's are used incorrectly. The missing H1 is a biggie, and it is costing you.

    The continuous use of facial in the h2 tags is keyword stuffing (Actually I am on the edge on this. The word "facial" supports both the title and desc, but since there is an exact duplicate with "Pumpkin" I think it tips over into stuffing. I would eliminate the duplicate, and add some additional words to the other "facials" so that the word "facial" is not as large of a percentage of the total words.)

    The h4 tag does not support any thing on the page, if Argan Oil is important enough to be on this page. it needs to be mentioned before an h4 tag.

    The way you have done your "alt" tags is exactly what Google targeted in its over optimization algo change. You need to change the alt tags to reflect the contents of the image, in your case you are keyword stuffing the word "facial". The alt tags should be "coconut half with leaves" and "close up of woman getting a facial", "jack-o-lanterns and gourds", ect.

    Now let's look at the actual content on the home page. You have over 1000 words, which is good, but you have too many of the wrong ones.

    You page top 12 most used words:

    Keyword occurrences density

    facial 28 2.66
    skin 23 2.19
    sugaring 11 1.05
    treatment 10 0.95
    djaouida 9 0.86
    facials 8 0.76
    european 7 0.67
    oil 7 0.67
    face 6 0.57
    info 6 0.57
    pumpkin 6 0.57
    natural 6 0.57

    Looking at the above you will see that "hair removal" is not even mentioned in the top dozen words in use on your site, even though it is in your title and description. It is not supported by content or heading tags. This makes your page appear to not be really about what you told the search engines it was about, and this lowers your score.

    You also have some basic problems with the site in general, that do not necessarily have anything to do with onpage SEO, readability issues, lack of a clear call to action, I see no unique selling proposition, and your focus is all over the place.

    For starters.
     
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    Last edited: Dec 6, 2012
  12. mapnapkin

    mapnapkin Newbie

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    I missed this post the other day. I greatly appreciate the feed back.

    It's strange, when the site goes down in ranking for specific keywords I assume I'm doing it wrong, maybe I don't have the keyword on enough times, so I add more keywords.
    It is hard to pull them out.

    So...
    I have made many changes to H tags, keyword density, alt tags. Its not perfect but its better possibly.
    I like your page description. I will have her work on something similar.

    I found seoquake for some quick on page checks. Is there a better site or software to use for analyzing seo.
     
    Last edited: Dec 8, 2012