1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Website page structure utilizing Amazon merch

Discussion in 'Making Money' started by kontentguy, Jun 7, 2017.

  1. kontentguy

    kontentguy Regular Member UnGagged Attendee

    Joined:
    Jun 10, 2014
    Messages:
    396
    Likes Received:
    130
    Gender:
    Male
    Occupation:
    White hat agency
    I have a website in a niche, lets say its hockey.

    I am primed to be able to rank quite quickly for 'hockey t shirts' in google. And my products can be amazon merch t shirts with hockey slogans on them.

    Plan A:

    Create a broad category page called "Hockey T Shirts" on my website, with 200 words of content, and then images/titles of each of the 10 hockey t shirts i am currently selling on my Amazon merch page. Each of the images if clicked will go to that respective PDP in amazon.

    Plan B:
    Do the same category page as above, but instead of linking to amazon merch pdps, i will create my own pdp's. So, say someone goes to google and types in 'hockey t shirt', they then click on my category page. Once in that page, they see a t shirt image with slogan ''eat sleep breathe hockey". They click on that t shirt, and it goes to my own website's custom pdp, which has that t shirt, and 200 words of content around 'eat sleep breathe hockey t shirt'. Then on that page i have a buy button, which if you click, goes to my amazon merch page.

    What's a better strategy?

    Plan A is much easier. But plan B lets me rank for more long tail very niche keywords. But plan B is also a longer user journey and i might have some dropoffs.



    Open to any suggestions/thoughts here, TIA
     
  2. antichrist

    antichrist Jr. VIP Jr. VIP

    Joined:
    Aug 21, 2012
    Messages:
    1,933
    Likes Received:
    2,544
    Location:
    On top of the world!
    Why not just optimize your Amazon pages and build links to them? Amazon ranks so much easier.
     
  3. kontentguy

    kontentguy Regular Member UnGagged Attendee

    Joined:
    Jun 10, 2014
    Messages:
    396
    Likes Received:
    130
    Gender:
    Male
    Occupation:
    White hat agency
    i suppose a fear of mine is if my shirt's slogans get copied by other amazon sellers
    and if someone googles the slogan, i can at the very least rank my own site to capture that traffic, and be looked at as an authority in the niche
    instead of it being a competition b/w my amazon pdp and a buncha other amazon pdps