Website optimization for AI search results

red flower

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AI-powered search engine rankings often feature brands that shouldn't be there at all from a traditional SEO perspective: average websites, few links, and minimal authority. And yet, the AI cites them. AI collects information from all over the internet, so the goal is to create buzz around the brand so the model perceives you as an authority.

Scheme:

1. Create collections, ratings, FAQs, comparisons, and case studies.

2. Distribute them across media outlets, blogs, directories, and forums.

3. Build the site structure to be as digestible as possible for LLM crawlers.

4. The AI loads this through Bing/Google/Yandex, considers you a source, and begins citing you in its responses.

About the required tools

1) A separate llms-info page

2) Adding the site to Bing Webmaster Tools
ChatGPT and Copilot pull data from Bing.

3) Article, FAQPage, HowTo, Organization.
AI eats structured content.

4) Core Web Vitals
If your LCP is 4 seconds, you'll never get into the RAG source pool.

Here's what works well:
- ratings/collections
- FAQ
- large tables
- HowTo instructions
- specific case studies
- small information chunks of 150-250 characters

I didn't include creating an llms.txt file (the AI equivalent of robots.txt) because there's no consensus in the community on whether it works or not.
Of course, this is only a fraction of what can be done, but it's essential.
 
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