The very first thing in branding is to make your website show up in SERPs. Initially, it doesn't happen due to kw difficulty but you can achieve it through link building and your social media profiles.
If your site disappears from SERPs for brand name, then it's most probably a penalty. If it never made it into SERPs, then you need off-page SEO.
Earlier it was showing but not improving.
So changed domain but new one also not working properly.
Again changed back to this domain.
Now its been 10 days but gsc show 0 impression.
1.If your site is not appearing in the google search result or it is performing more poorly than it once did so check your sites search performance in google
2.Google has not yet indexed the most common brand new site
3.there is a serious technical issue with the site
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