Website keeps changing positions

Powelly

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Hi all,

I am doing reputation management against an offending Facebook page.

I have noticed this page go from position 4 originally, to position 50, to position 1, to position 9, and back to position 1.

It seems to fluctuate almost at random every week and I am not sure why. Does anyone have any ideas what might be going on here? It is especially frustrating try to explai nthis to the client...

Thanks in advance!
 

Adam718

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Looks like an aggressive dance IMO. If it's back to position 1 then you're alright ;) New work on a site can make it move around before settling.
 

GobBluthJD

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It's the google dance, my friend. New sites, or sites that have undergone major renovations take some time to settle down into their spot. Meanwhile, they bounce up and down and back up the serps. It's frustrating, but you just have to wait it out.

Just tell the client some industry jargon: Google's algorithms pertaining to new-site indexing and robot.txt crawling results in a destabilized SERP position for a period of time after implementation.

They'll pretend they understand you, and they'll be happy.
 

seo-dude

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It's the google dance, my friend. New sites, or sites that have undergone major renovations take some time to settle down into their spot. Meanwhile, they bounce up and down and back up the serps. It's frustrating, but you just have to wait it out.

Just tell the client some industry jargon: Google's algorithms pertaining to new-site indexing and robot.txt crawling results in a destabilized SERP position for a period of time after implementation.

They'll pretend they understand you, and they'll be happy.

Yeah I understood what you just said :D
 

binaryking

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It's the google dance, my friend. New sites, or sites that have undergone major renovations take some time to settle down into their spot. Meanwhile, they bounce up and down and back up the serps. It's frustrating, but you just have to wait it out.

Just tell the client some industry jargon: Google's algorithms pertaining to new-site indexing and robot.txt crawling results in a destabilized SERP position for a period of time after implementation.

They'll pretend they understand you, and they'll be happy.

LOLz :D
 

ThopHayt

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Google's dancing has become MORE and MORE aggressive since Panda.
 

twistedtrick

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Looks like an aggressive dance IMO. If it's back to position 1 then you're alright ;) New work on a site can make it move around before settling.

I think he means the competitor's Facebook page bounced back to number one! Sounds like a Google dance though, weird that it is bouncing around...sure it's not just your keyword tracking software?
 

Powelly

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I think he means the competitor's Facebook page bounced back to number one! Sounds like a Google dance though, weird that it is bouncing around...sure it's not just your keyword tracking software?

Yes, thats correct. Its back at #1 now (again) after dropping to #3 a couple of days ago! Reputation management, not SEO - promoting other sites instead of the 1 site I am aiming to displace.
 

tristangemus

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Is it a new website? They tend to perform an annoying dance called the "Google Dance". Give it a couple of weeks and see if it settles down.
 
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