Website creation/marketing/consulting business question(s)

Tiedemies

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I've been a toying with the idea of offering website creation and marketing services for local companies, but always have this one problem stopping me, and that is: how much skill really is needed?

What I mean is, I have at least basic knowledge of html/php/css and know my way around Wordpress. If I really wanted, I guess I could create WP sites/templates from scratch, but prefer to use templates that I customize (sometimes very drastically) for my own projects, but is that enough?

I don't consider myself as a coder in any way, shape or form and I am not a graphic designer either, eventhough I can come up with decent stuff on Photoshop if needed. You could say I somewhat rely on templates, presets and other ready-made material be it in coding or graphics, but can customize them very well to fit the needs of the project in hand.

Now the potential clients would be businesses NOT working in technology/internet field, therefore maybe not as "demanding" with their web presence as advertising agencies or such would be.

Some of this doubt stems from the fact that I am prefectionist of the highest degree and demand from myself to make the kind of pages on my own that usually take a whole web design company to do.

I would love to hear some thoughts from people already in the web design/marketing business or with some real experience from this.

Thanks.
 
You don't need to know how to do any of the technical work. You just need to know how to sell. You can hire someone from any of a dozen sites to do the backend work for you at a nominal fee.
 
You should find yourself some nice freelancers and outsource the work and only concentrate on sales and overall project management. Outsource it at cheaper rate and do other things with your time. They are better than you, cheaper than you, instead of doing 1 project yourself you can manage 3 projects.
 
Thank you for the responses.

I do understand the value of outsourcing and if clients would turn out to be demanding, I would have to do it regardles. Still, outsourcing the whole thing sounds expensive, even if one graphic designer would do it cheap, there's the coder and there's this other guy, etc. and they all have to get paid, myself included.

I would be targeting small fishes, companies that do not need too fancy solutions and are not willing to spend a fortune in their online presence at first (of course they should see the value in time).

Maybe I'm thinking this too much and just need to give it a go. Thanks guys once again.
 
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