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Website Change Increases Rankings: A Tip

Discussion in 'Black Hat SEO' started by Expertpeon, Jun 24, 2011.

  1. Expertpeon

    Expertpeon Elite Member

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    Hello all,
    Been SEOing full time for awhile now... and have had the first evidenciary support for google's preference for site types.

    I knew easier to crawl sites were loved by google in the rankings, but recently a site we've been passively (and I mean really passively with only 2 campaigns in 2 months) ranking for had it's entire site changed from a custom CSS/HTML to a modified wordpress theme (heavily modified in all honesty, but only on the content display areas)

    Website ranking increased for this competitive term (100k monthly exact search). Site went from #16 to #9 with no other work done in the meantime... all of the content was precise duplicates from the content that was on the CSS site just pasted into wordpress.

    Just an FYI about Google's love affair with wordpress (note I always delete the wordpress OBL and any theme OBL from the footer)
     
  2. fayans

    fayans Junior Member

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    If G loves WP, isn't that contradictory to remove wordpress footprint?

    Just saying.....:D
     
  3. Expertpeon

    Expertpeon Elite Member

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    I don't think so, I simply think a very low OBL content site is really what google wants so I don't waste it on wordpress OBLs

    I think google simply loves processing these things.
     
  4. Nordajgt

    Nordajgt Regular Member Premium Member

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    I feel like wordpress is great if you're using it and updating your content all the time. But once they notice that your content isn't changing, or being updated on a WP platform you'll drop.
     
  5. informacione

    informacione Newbie

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    This is true and 6-8 years old. G00gle Loves WP
     
  6. Expertpeon

    Expertpeon Elite Member

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    I've never seen a 6-7 ranking increase (especially for such a competitive keyword) in a site merely by changing the format. This is a post panda phenomenon (and not a well known one either).

    Cheers
     
  7. Expertpeon

    Expertpeon Elite Member

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    You should always update content, on every single website... at least once ever 2-3 days.
    Who told you otherwise?
    At least add a 500 word unique article to it every few days... these take only a few minutes to write.