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Webpages with Featured Snippets Won’t Appear Twice on Page 1

Discussion in 'White Hat SEO' started by Vladamir, Jan 22, 2020.

  1. Vladamir

    Vladamir Power Member

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    Huge implications here since a snippet before had about 9% traffic with the next organic result having 20% now arguably you will want to avoid the snippet...

    [​IMG]

    https://www.searchenginejournal.com...pets-not-repeated-in-organic-listings/344748/

    Google’s Danny Sullivan has confirmed that webpages in a featured snippet position will no longer be repeated in regular page one organic listings.

    This is a brand new change rolling out as of today.

    The change will affect 100% of all search listings worldwide.

    Anecdotal reports that Featured Snippets have had their regular organic results pushed back to top of page 2. Can confirm case-by-case, but will dig in deeper.

    If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show.
     
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  2. LeadCloak

    LeadCloak Jr. VIP Jr. VIP

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    So new thread titles would be "John Mueller KILLS LADY GAGA To Put Your Site at Postion 2 BY HAND" :p

    P.S. as an user's point of view - it'd be good thing. i won't have to see same result twice and one new website will get chance to get on page 1.
     
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  3. jonnyah

    jonnyah Regular Member

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    F***********************ck.

    So, this morning, small panic, a ton of keywords dropped of page 1 rankings to exactly position 11 on page 2, but I have the featured snippet for all of them. WTF, this is terrible, page views are down across the board.
    upload_2020-1-23_9-13-36.png

    Who thought this was a good idea!
     
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  4. brucewayne90

    brucewayne90 Regular Member

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    Can confirm! Happened to a couple of my keywords earlier today. Dropped to position 11 too!
     
  5. Jayder

    Jayder Jr. VIP Jr. VIP Premium Member

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    So that's how Google is going to award you for bringing the best content on the subject.

    Well done.
     
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  6. danno

    danno Jr. VIP Jr. VIP

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    Gutted to be honest. I had some featured snippets along with the no.1 position for some good keywords and they've disappeared now. I wonder will we really re-appear back on page 1 though if we lose the featured snippet?
     
  7. Mr Positive

    Mr Positive Jr. VIP Jr. VIP

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    And google messes up again wtf google
     
  8. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

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    I hear Sullivan confirmed about this the other day
     
  9. Vladamir

    Vladamir Power Member

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    Yep I have been watching stats and im down about 10% in total traffic but the 10% thats down was my highest converting traffic keywords to the revenue hit is more like 30%
     
  10. fasttrak

    fasttrak Jr. VIP Jr. VIP

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    Seeing the same here. Featured snippets organic placement for a bunch of my KW's is now page 2 (11). I wondered what was going on. Bugger.
     
  11. Leith

    Leith Jr. Executive VIP Jr. VIP

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    Here's how to check your "real" rank without the snippet.

    Sometimes, being ranked #1 will bring in a higher CTR/traffic than being in the featured snippet. If this is the case, it might make sense to deoptimize your page (nosnippet).

    So how exactly do you check your "real" rank?

    Just add &num=9 to the end of the URL of the SERPs page to see where you'd be ranking if you didn't have the featured snippet.

    If you give this a try with a keyword you have the snippet on, you should see yourself at #1.
     
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    Last edited: Jan 24, 2020
  12. LeadCloak

    LeadCloak Jr. VIP Jr. VIP

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    this works! thanks - just checked for keywords :)
     
  13. Vladamir

    Vladamir Power Member

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    Also for people that are confused, you can actually opt out of featured snippets heres the google article....https://support.google.com/webmaste...6yBsRE9f26fvA8WZJZHAl5oFWRGgr3itTgi4_z8vMHZTc

    Looks like more often then not it would be better for your ctr to opt out, however sometimes theres a chance if your #4,5 etc on the page you can get the snippet so you wouldent want to opt out of all of them immediately maybe just pages you have been ranking at #0,1 for a long time and the risk is low.
     
  14. danno

    danno Jr. VIP Jr. VIP

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    Overall my traffic to featured snippets pages seems to be down about 10-15%.

    I lost two featured snippets today though and my site jumped back to its previous positions of 1 and 2 for those keywords.

    I've never tracked the difference in traffic and clicks between position 1 and the featured snippet - some people say position 1 is better than the featured snippet but based on my traffic today, I'm not so sure.
     
  15. Vladamir

    Vladamir Power Member

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    It seems like a drop for Best X keywords where the featured snippet wasent really useful content to people, so people would leapfrog it to the first result.

    Google in my opinion really shat the bed with this update especially for best x keywords since the featured snippets are pretty bad information there and most people just hop over them. I think now any sites with good enough information and optimization will be optingout and it will muddy the snippets info and content even further.