Hope I placed this in the right forum... I was looking at 1 of my more successful adult sites on Webmaster tools today and noticed something that I've actually noticed many times, and has always confused me Under Traffic > Search queries you obviously get a list of key phrases, impressions, clicks, and average position My question relates to this average position My main keyword always shows an average position somewhere between 5 and 10... right now its 9.1. But what does that even MEAN??? I would think it means, "on average, your site appears 9th in the search results". But in reality, my site has NEVER appeared in the top 10 for that search query, so WTF g00gz? How do I interpret this stat?