Basically a lot of business around my area own just a facebook page,so when i call (i'm not cold calling because i send them a direct mail with a mockup of their future website) they usually tell me that they don't need a website because they are fine with their fb's page. Also considering the reviews system of fb they are doing good. Now what i use to tell is something about branding : They can't create brand awareness in the customer if they only have a fb page because every single fb page look the same,so they should invest in website to brand themselves online. Most of the time the business owner don't even know what i'm talking about and thats another lost oppurtunity. What can i say to justify in their mind the cost of website when they are fine with a facebook's page?