My site worked hard and got to #1 in our area last summer. The former number 1 site is regarded very poorly but established. Along comes the new Google update and we go from 1 to 80 something.... The former number 1 site is back to #1, despite lots of poor Yelp reviews. We have heard the former #1 site laughed at this change and that they "kicked our butts". Any ideas on what to do?