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We created great content, but super shady former #1 gave us bad links and we went down dow

Discussion in 'Black Hat SEO' started by Harpercan, Dec 4, 2013.

  1. Harpercan

    Harpercan Newbie

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    My site worked hard and got to #1 in our area last summer.

    The former number 1 site is regarded very poorly but established.

    Along comes the new Google update and we go from 1 to 80 something....

    The former number 1 site is back to #1, despite lots of poor Yelp reviews.

    We have heard the former #1 site laughed at this change and that they "kicked our butts".

    Any ideas on what to do?
     
  2. kacperp94

    kacperp94 Regular Member

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    Try to disavow bad links.
     
  3. tony_d

    tony_d Elite Member

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    Do you know they did something? You can possibly see new links, but was it them?
     
  4. Scritty

    Scritty Elite Member Premium Member

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    If you can see the new links disavow them.
    Despite numb nuts believing in Google's omnipotence. Thinking that they can somehow magically divine the providence of every link pointing to every site and therefore prevent negative SEO - the sad fact is that negative SEO is getting more and more sophisticated. SAPE links from uncovered networks, SWL's, long term campaigns, injection links (which Google now seem to have found and taken an instant dislike to) bad neighborhood links.
    At the end of 2013 negative SEO uses all of these tactics and more.

    The twats on GWM forums still talk about negative SEO in dismissive terms and talk about it like it was just scrapebox comment blasts or forum spam. As usual they are a good year behind what is actually going on.
    In some niches taking down 1 or 2 competitors and going from (say) number 6 to number 4 is worth 1000's of dollars a month - so people do it and are prepared to spend hundreds per month on it - because the ROI is worth it.

    Sorry to hear you were hit buddy.
    First thing. Check what has happenbed. Get on Ahrefs or Majestic. See if you have a penalty in your Google webmaster account. Even if you haven't yet - if your link numbers have exploded recently - start disavowing NOW.
    It's MUCH harder to do the process once you have a penalty. At that point you need to email every site you want to disavow at least twice. That can mean hours of work just finding all the details. Get the disavow in BEFORE you get an official slap.

    Scritty
     
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  5. flipfl0p

    flipfl0p Newbie

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    how did you know it was them? It might be your former number 2 or number 3 competitor. Anyways remove them and apply for reconsideration. I believe Google has a higher reply rates and considerations for the past 2 months