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"we are too big to care" marketing

Discussion in 'BlackHat Lounge' started by nonai, Dec 16, 2014.

  1. nonai

    nonai Power Member

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    a lot of people will lose clients because they are too nice.
    have you ever thought about not being customer friendly at all? I wonder if that works.

    I would like to start giving people the impression "i am too big to care"
    you are thinking "no! that will repel clients" I think the opposite, I think it will attract clients.

    I want to act like I get plenty of business and I cant care less about their stupid $. I just cant care less.

    how do I present myself as such? do you believe such marketing works?
     
  2. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    Stay with NICE, and always give the impression of professionalism.
     
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  3. Peter Ngo

    Peter Ngo Jr. VIP Jr. VIP

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    It works when you are really established with reputable proven track records, otherwise i doubt you can close any client.
     
  4. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    It works wonders for PayPal.
     
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  5. FBGuru

    FBGuru Senior Member

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    NailedPatel is doing exactly what you're thinking. He calls himself as a kind of a big deal and even goes up and registered an LLC with that name.

    You can also try asking for a schedule with CEOSam as he's quite an expert in these kinda fake show offs.
     
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  6. JamesHere

    JamesHere Jr. VIP Jr. VIP Premium Member

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  7. AnthonyCorleone

    AnthonyCorleone Jr. VIP Jr. VIP

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    if you in uniq niche and know that you have no competition or you have something that's makes you better then competition then sure you can act like that
    but if you let's for example sell seo services unless they rank website on 1st page in a week you would loose all your costumers with such attitude

    also a lot people with $ have self respect and they more likely rather go somewhere where they have to pay a little extra and get respect then pay cheaper to someone who gone a treat them like well you know ;)

    basically what WizGizmo said that's only way it works everywhere, unless you paypal ^^
     
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  8. JoeMongan

    JoeMongan Jr. VIP Jr. VIP Premium Member

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    Most people who had their moment in the shitlist perfected this art.
     
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  9. VinceC

    VinceC Elite Member

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    If you were Bill, Mark or Warren, then yes.
     
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  10. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

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    I understand what you're saying about coming off as nonchalant to attract more clients, although have you considered just being more assertive (this doesn't mean you should be aggressive). Instead of being too nice, which often leads to clients taking advantage of you, or being too aggressive, which deters clients away, being assertive allows you to come off as confident in your work while maintaining the level of professionalism and respect that your clients deserve. You can do this by showing your leads any certifications or achievements you or your company have earned and by being honest about your methods and abilities.

    As for the tactic that you suggested, it sounds logical on paper (it reminds me of the reason why women choose 'bad boys'), although it wouldn't work if one of your clients happens to be a sleuth and discovers your fa├žade. This sleuth could then subsequently post reviews about your company warning any prospects of your deceit, and I'm certain that you wouldn't want to ruin the entire reputation of you and your company over a silly plan.
     
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    Last edited: Dec 16, 2014
  11. tony_d

    tony_d Elite Member

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    You're half onto something, but I think you're missing a piece of the equation: the first thing you need to do is have the client experience massive value generated by you. Once they've experienced that, you don't need to be 'nice'.

    The question then is, why wouldn't you be nice? It's just nice to be nice.

    I don't think looking for reasons or ways to be unpleasant will help the world at all.
     
  12. Techxan

    Techxan Elite Member

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    You will never get my money. People who want my money have to treat me with dignity and respect. If they don't respect me or my money, my feeling is they don't respect the job they do either.

    That being said, there is a point where someone offers pay that is simply not worth my time, and in those cases, I let them know that without being disrespectful.

    But maybe it's because I'm old.
     
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  13. JoeMongan

    JoeMongan Jr. VIP Jr. VIP Premium Member

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    Has nothing to do with your age buddy. It's just business sense. Back in the day I worked
    as a department manager for a large company. If a customer asked the district manager
    where the soap was he would take them to it. Then raise hell that the help didn't get to the
    customer first lol.
     
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  14. Trepanated

    Trepanated Supreme Member

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    I don't think that will repel clients - I know that will repel clients.

    I've never heard anyone say 'I want to give my business to a company that doesn't give a shit about me'

    Yes, when companies get big they are in a position where each individual customer is perhaps less important, but they still have an overall customer acquisition and retention strategy - and that strategy is carefully worked out to give them the best results.

    If you start your business life pretending you are too big to care, you will never get to the point where you actually are.
     
  15. King_James

    King_James Regular Member

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    Yeah sure.

    But your offer have to be something EXTREMELY valuable. You will get client even if you call them stupid or shit like that.
    But very few people have product/services that are extremely valuable for someone.

    And I doubt you have that.
     
  16. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    I think you are missing the mark in respect to this... you should not be all about the money as a business person. You should be all about the customer care, make sure they get what they need even if it is not all that profitable or not at all profitable for you.

    Not care about the money is 100% correct in that sense.

    Care about the customer's needs 100% instead.

    That will make you successful.
     
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  17. MafiaBoss

    MafiaBoss Elite Member

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    one sentence "don't be a d!ck to your clients"
     
  18. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

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    LoL here on BHW there are several people in the BST section acting like that! If you call them they get agressiv lol Still in 2014 / 2015 stay honest and upfront to your customers and you will do business on a long term!
     
  19. netmoney1

    netmoney1 Executive VIP

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    Here is the thing...the people that don't give a shit about their customers....and the people just chasing the money....they SIMPLY DO NOT LOVE WHAT THEY DO. They see what they do as a job or a means to make money. They have zero interest in you, your business, your success, etc.

    People that truly love what they do are easy to spot from a mile away. And those are the kinds of people you want to do business with, because they love what they do so much that they put your interests ahead of the money. And you know what? They end up making more money than the other guy....every single time.

    [​IMG]
     
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  20. Conor

    Conor Jr. VIP Jr. VIP

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    I have to disagree with your way of thinking here. You don't have to be a suckup, but don't be a douchebag either. I expect someone to actually put a bit of effort and "TLC" into whatever service they are providing me with.

    If you have no competition, then sure, go ahead and treat your clients however you want. They will probably still give you their money out of pure necessity. If you do have competition though, I wouldn't risk it. As a client, I'd be happier taking my business elsewhere.
     
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