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Ways to effectively promote a niche business directory with $10,000 per month budget?

Discussion in 'Making Money' started by krzysiekz, Jul 12, 2013.

  1. krzysiekz

    krzysiekz Senior Member

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    Hey BHW!

    I've got a question that no doubt some of you will be able to contribute to.


    If I had a niche specific business directory, say a dentist directory, which lists dentists in a particular city - what would be the best ways of driving targeted traffic to the directory with a perpetual budget of $10,000 per month?


    Things to keep in mind:


    - Business directory is niche specific
    - Business directory is for only one city


    So we need marketing that focuses on drawing in leads specific to the industry and from within a specific geographical location. This isn't a roadblock but I did want to make it very clear - so that any responses to this thread take the above factors in to account.


    Now, regarding the advertising spend:


    I figure using the $10,000 on a various set of marketing methods is best. Things like Facebook ads, Google PPCand SEO come in to mind.


    SEO takes time, so while it is something that should be considered - the focus would be on creating leads right from the start and for that we need advertising that brings visitors now, not in a few months.


    For this reason I would allocate approx. 10% - 20% of the advertising budget to SEO - which would build up slowly over time.


    What advice would you have on the remaining 80% to 90% ($8,000 - $9,000)?


    Hopefully we get a few good responses in here.


    Kind Regards
    Chris
     
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  2. Micoli

    Micoli Jr. VIP Jr. VIP Premium Member

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    I would invest this budget in:
    - a good site
    - on-page SEO optimization
    - off-page SEO
    - an AdWords campaign
    - an email campaign
    - as it is a niche (dentists) you could consider to pay for some billboards design and space
    Nothing new, but that will fork well for the start.
     
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  3. krzysiekz

    krzysiekz Senior Member

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    Micoli, thank you for your suggestions!

    A good site is not included in this budget as that is taken care of by other funds, for the sake of this example.

    I do like your ideas about an email campaign and also potentially billboards. However, I am not too familiar with billboard marketing and that could be something that has a lower ROI than online marketing. Still, good ideas. +rep!