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Way to strum up clients, by providing free advice to position yourself.

Discussion in 'Offline Marketing' started by mynameisfrankenstein, Jan 3, 2017.

  1. mynameisfrankenstein

    mynameisfrankenstein Regular Member

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    I'm a great admirer of http://www.useronboard.com/

    The guy looks at popular apps and walks through the user signup steps. Critiquing each step and offering his comments on what they do well, and what they do poorly.

    He is essentially giving valuable expertise advice, for free. He establishes authority for himself by doing this.

    I want to do something similar, but by examining businesses websites, social media marketing and general marketing presence. Critiquing what I think they could be doing better. Better offers, better data capture, better website CTA's and copywrite... even keyword opportunities to take advantage of with articles and PPC.

    Does anyone know of anyone doing anything similar? The way to get the clients is contacting them over the phone and through email, letting them know about the critique after it is completed. Hopefully they will be impressed and want me to implement some of the strategies. Or their inhouse marketing guy will get a lot of free tips.

    It will still ultimately help me establish credibility in my skills and show off my expertise. Plus, it opens up a lot of content creation opportunities.

    What do you think?
     
  2. Poof Lahore

    Poof Lahore BANNED BANNED

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    Calling them over the phone telling them about the critiques and strategies on marketting is probably not a good idea now considering the amount of scams similar to this around these past months.
     
  3. blogzandstuff

    blogzandstuff Elite Member

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    Most will ignore it, what authority do you have? If they check you out on Google are you number one? Anyone can criticize a website, but few will listen
     
  4. Poof Lahore

    Poof Lahore BANNED BANNED

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    I agree, and there are thousands and thousands of telemarketter basically in this country alone.
     
  5. eloquenceeee

    eloquenceeee Jr. VIP Jr. VIP

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    Cold calling does not work when you approach it that way.

    If you're going to cold call, you need to lead by warming the person up and offering something valuable to them.

    Random business owners don't care you want to sell them something, they care about their business.

    There's a lot more etiquette involved to a good cold call than you might think.

    If you're focusing on developing authority online, collect leads and sell online.

    Use your blog to generate interested leads with the same CTAs you are going to advise them on. Use content offers to get their contact information.