I reported a site for spam and now 2 weeks later it´s only at #8 while it used to be #1 for YEARS. Its kind of a fansite for a huge franchise - but not the official site. So no matter how much promotion you do for a website... If it´s got a high spam ranking it will never go to #1 ! Even if you have PR5 or higher backlinks, they wont be worth anything if your site got a high spam ranking! You can also call this dynamic backlink value depending on the spamranking of the website you link to ! Enjoy this revolutionary find!