I've posted before about the possibility of creating an SEO lead generation strategy, but it got really complicated and in the end didn't turn out to be cost effective. I still think there's a need, but I think the strategy would need to be dumbed down and target a broader market. I can access targeted data for businesses that don't have a website. I can drill down to specific georgraphic areas. I can voice broadcast a message to them and generate a request for a return call. The first obvious offer would be for a website....and of course offering a free website would generate a higher response. But I don't know how much margin would be in an offer like this, so I don't know if it could have an adequate ROI. Of course, there would be numerous ways to ultimately upsell. I'm starting the thread to solicit some discussion on what services could be offered to businesses that don't have a website. What kind of returns do you see? How are you marketing to these prospects now, if at all? Thanks.