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Warm Leads for Businesses without a Website - Is there a Market?

Discussion in 'Offline Marketing' started by flexpaydude, Jul 27, 2012.

  1. flexpaydude

    flexpaydude Regular Member

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    I've posted before about the possibility of creating an SEO lead generation strategy, but it got really complicated and in the end didn't turn out to be cost effective.

    I still think there's a need, but I think the strategy would need to be dumbed down and target a broader market.

    I can access targeted data for businesses that don't have a website. I can drill down to specific georgraphic areas. I can voice broadcast a message to them and generate a request for a return call.

    The first obvious offer would be for a website....and of course offering a free website would generate a higher response. But I don't know how much margin would be in an offer like this, so I don't know if it could have an adequate ROI. Of course, there would be numerous ways to ultimately upsell.

    I'm starting the thread to solicit some discussion on what services could be offered to businesses that don't have a website. What kind of returns do you see? How are you marketing to these prospects now, if at all?

    Thanks.
     
  2. OldSalt

    OldSalt Moderator Staff Member Moderator Jr. VIP Premium Member

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    I saw a thread where a guy was advertising classes on creating their first website - and at the end of the class, he offered gave them info on his site. Where he offered to create their first site for them - and offered 3 packages. All 3 had prices, but the 1st one was free if they used his link (HG of course) to sign up for hosting. The other 2 were just discounted with using his link.

    In either case, he make a butt ton just from them hosting and the basic setup was basically using one of several templates that they chose. The other 2 offered more, but he would charge a small or larger amount based on what he was providing with those packages.
     
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  3. flexpaydude

    flexpaydude Regular Member

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    Great, thanks. So it sounds like there is the possibility of offering free websites to interested business owners and generating a decent income.
     
  4. OldSalt

    OldSalt Moderator Staff Member Moderator Jr. VIP Premium Member

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    I would think so - just be absolutely sure to define what they get and that for changes beyond that point that there will be additional charges otherwise some businesses would string you along forever - making small changes and/or updates.
     
  5. carlikito

    carlikito Regular Member

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    When you of fer something fr re, you'll get a decent conversion. The problem is that you must have a very profitable upsell/backend to make sure you get pay from all the work and TIME you're investing. Keep in mind that not everybody you give a website will buy any sort of upsell.

    I favor a low cost or a no risk proposal instead of a gratis. Yes replies and conversions will be lower but you'll get pa y nonetheless with way less work.

    At the end of the day, you'll know for sure only if you test it.

    As for upsells, you can do mobile sites, SMS, email marketing/list building, print materials, reputation management.


    BTW, I'd like to know more about your services.
     
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  6. flexpaydude

    flexpaydude Regular Member

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    Agreed, it simply needs to be tested. I wanted to check here to see if there might be a need and if it might be something that can generate a good ROI. I do a couple of different things with the technology now offline, and working on a cpa jv now (too soon to tell). If I could see there was demand, and I could feel confident that I could provide a good ROI, I might offer this as a lead gen service, but not at this point. So, I'm not trying to pre-sell a BST.....just researching at this point.
     
  7. carlikito

    carlikito Regular Member

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    There is a need, Im needing some leads! lol :D

    Seriously, one of the main if not the main obstacle in the offline niche is the constant need for lead gen. For future reference you can offer a service that will offer a block of 5 or 10 interested leads in X service at $xx. This will save time and money to any competent offliner looking to get clients.

    Im sure people will see the value on spending $xx to get 10 interested leads that have raised their hands and say "tell me more" versus spending $xx and a COUPLE OF DAYS TIME to get send a mailing and get the same 10 interested leads, at least I would.

    I know you're not selling anything, but I'd like more info on your robocall JV.
     
  8. flexpaydude

    flexpaydude Regular Member

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    Carlikito- I appreciate your post, and I like your philosophy about what a lead actually is....someone speaking up and saying "I'm interested". What you're saying can be done...maybe not exactly at the price point you're referring to, but you're probably not too far off base. I can get targeted data, and I have a delivery system. But it takes a very compelling offer/message to get solid responses and make it cost effective. That's what I'm looking for....some compelling messages that can be communicated in about 30 seconds...and particularly a "knock your socks off" offer in the first 8-10 seconds. If you can come up with one for the service you're selling, you could be successful with robocaling....assuming you service also has a good margin.

    So, who wants to brainstorm some compelling offline offers?
     
  9. carlikito

    carlikito Regular Member

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    Maybe something like:

    "Hi , Im john owner of "Awesome Agency". I just open shop and I want to introduce myself to the neighborhood and to ask you for a favor; I'm giving away a professional quality mini-commercial video to promote your business and get you more customers, I just need a reference of my work. If this is something that you might be interested in, call me at 123-456-7890 to talk more. Thank you."
     
  10. squidkai1

    squidkai1 Junior Member

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    I wouldn't go the free route. Charge the customer exactly what you believe the cost should be for the service you are offering.

    People (especially business owners) are getting to the point where they know there are hidden fees / charges which is exactly what you are going to be offering them in your upsell.

    It's all about how many businesses you target and can get your message in front of and build trust with them. Though that trust won't be built on offering something for free.

    I get the same results if I offer something for free to someone as I do offering $500. Now if that's the case for me at least, I'm gonna go with the one that brings me more money.

    Just my two cents.
     
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  11. flexpaydude

    flexpaydude Regular Member

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    Your comments make perfect sense. The challenge is, being able to compose a compelling offer that gets people to respond. Free always seems to get people to respond....even free consultation can help....some. Short of that, I'm scratching my head to come up with a super compelling message that would get people to respond. We've all heard the "1st page of google" pitches/promises, but that's over done.
     
  12. hardybents

    hardybents Regular Member

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    tweek the robo call to make it more interactive, hot transfer it to live agent.
     
  13. flexpaydude

    flexpaydude Regular Member

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    Yep, I agree, it works.....and costs go up for the connect time time too. Must have a serious closer that gets the call. I know of a big outfit that blasts to hundreds of thousands of businesses on a regular basis and gets about 100 connects per day per agent.
     
  14. westkwbookre

    westkwbookre Newbie

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    I am looking to partner with someone who has a list of Warm Leads from Businesses without a website. I have a strategy that will capitalize on that big time. We will offer them a FREE website and upsell them 80% of the time. I would love to chit with you about it.