Want your opinions on a Keyword!

So I have this hotel client, they are in Santa Ynez. But no body searches for a hotel there (but its 100% specific). Do you think I should put santa barbara hotels, even though thats like XX miles away (gets like 20k searches per month). Whats your opinion on this? Don't know much about the area, maybe putting santa barbara is not so bad. Rarily stumped like this.

santa ynez hotels has 880 exact searches per month, so it's nothing to sneeze at.
santa ynez inn also has 1300 exact matches, so it's enough to work with for a campaign in my opinion. No point in targetting a keyword that will have a low conversion rate, it's just a mis-allocation of resources.

Cant believe I missed the santa ynez inn KW. But Not sure where you see 880, This is what I see:

[santa ynez hotel] High 91 91
91 searches per month exact.

Be sure to pluarise the word.

Here are the results of exact matches for your term on Google. I put in bold your 91 exact matches, and put in bold the 880 I got.

[TABLE="width: 751"]
[TR]
[TH]Keyword
[/TH]
[TH]Competition
[/TH]
[TH]Global Monthly Searches
[/TH]
[TH]
Local Monthly Searches
[/TH]
[/TR]
[TR]
[TD][santa ynez]
[/TD]
[TD]Low
[/TD]
[TD]5,400
[/TD]
[TD]4,400
[/TD]
[/TR]
[TR]
[TD][santa ynez wineries]
[/TD]
[TD]Medium
[/TD]
[TD]1,600
[/TD]
[TD]1,600
[/TD]
[/TR]
[TR]
[TD][santa ynez inn]
[/TD]
[TD]Medium
[/TD]
[TD]1,300
[/TD]
[TD]1,300
[/TD]
[/TR]
[TR]
[TD][santa ynez valley]
[/TD]
[TD]Low
[/TD]
[TD]1,600
[/TD]
[TD]1,300
[/TD]
[/TR]
[TR]
[TD][santa ynez hotels]
[/TD]
[TD]High
[/TD]
[TD]1,000
[/TD]
[TD]880
[/TD]
[/TR]
[TR]
[TD][santa ynez california]
[/TD]
[TD]Low
[/TD]
[TD]390
[/TD]
[TD]320
[/TD]
[/TR]
[TR]
[TD][santa ynez restaurants]
[/TD]
[TD]Low
[/TD]
[TD]260
[/TD]
[TD]260
[/TD]
[/TR]
[TR]
[TD][santa ynez wine tours]
[/TD]
[TD]High
[/TD]
[TD]260
[/TD]
[TD]210
[/TD]
[/TR]
[TR]
[TD][santa ynez vacation rentals]
[/TD]
[TD]Medium
[/TD]
[TD]210
[/TD]
[TD]210
[/TD]
[/TR]
[TR]
[TD][santa ynez wine tasting]
[/TD]
[TD]High
[/TD]
[TD]170
[/TD]
[TD]140
[/TD]
[/TR]
[TR]
[TD][wineries in santa ynez]
[/TD]
[TD]Medium
[/TD]
[TD]140
[/TD]
[TD]140
[/TD]
[/TR]
[TR]
[TD][hotels in santa ynez]
[/TD]
[TD]High
[/TD]
[TD]140
[/TD]
[TD]140
[/TD]
[/TR]
[TR]
[TD][santa ynez valley hotels]
[/TD]
[TD]High
[/TD]
[TD]110
[/TD]
[TD]110
[/TD]
[/TR]
[TR]
[TD][santa ynez bed and breakfast]
[/TD]
[TD]High
[/TD]
[TD]110
[/TD]
[TD]110
[/TD]
[/TR]
[TR]
[TD][santa ynez wine country]
[/TD]
[TD]Medium
[/TD]
[TD]110
[/TD]
[TD]91
[/TD]
[/TR]
[TR]
[TD][santa ynez winery]
[/TD]
[TD]Medium
[/TD]
[TD]110
[/TD]
[TD]91
[/TD]
[/TR]
[TR]
[TD][santa ynez hotel]
[/TD]
[TD]High
[/TD]
[TD]91
[/TD]
[TD]91
[/TD]
[/TR]
[TR]
[TD][wine tours santa ynez]
[/TD]
[TD]High
[/TD]
[TD]91
[/TD]
[TD]91
[/TD]
[/TR]
[TR]
[TD][hotels santa ynez]
[/TD]
[TD]High
[/TD]
[TD]91
[/TD]
[TD]73
[/TD]
[/TR]
[TR]
[TD][santa ynez lodging]
[/TD]
[TD]High
[/TD]
[TD]73
[/TD]
[TD]73
[/TD]
[/TR]
[TR]
[TD][santa ynez ranch]
[/TD]
[TD]Low
[/TD]
[TD]73
[/TD]
[TD]73
[/TD]
[/TR]
[TR]
[TD][hotels in santa ynez ca]
[/TD]
[TD]High
[/TD]
[TD]73
[/TD]
[TD]73
[/TD]
[/TR]
[/TABLE]