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Want your opinions on a Keyword!

Discussion in 'BlackHat Lounge' started by mandude, May 31, 2012.

  1. mandude

    mandude Jr. VIP Jr. VIP Premium Member

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    So I have this hotel client, they are in Santa Ynez. But no body searches for a hotel there (but its 100% specific). Do you think I should put santa barbara hotels, even though thats like XX miles away (gets like 20k searches per month). Whats your opinion on this? Don't know much about the area, maybe putting santa barbara is not so bad. Rarily stumped like this.
     
    Last edited: May 31, 2012
  2. dubious

    dubious Regular Member

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    santa ynez hotels has 880 exact searches per month, so it's nothing to sneeze at.
    santa ynez inn also has 1300 exact matches, so it's enough to work with for a campaign in my opinion. No point in targetting a keyword that will have a low conversion rate, it's just a mis-allocation of resources.
     
  3. mandude

    mandude Jr. VIP Jr. VIP Premium Member

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    Cant believe I missed the santa ynez inn KW. But Not sure where you see 880, This is what I see:

    [santa ynez hotel] High 91 91
    91 searches per month exact.
     
  4. dubious

    dubious Regular Member

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    Be sure to pluarise the word.

    Here are the results of exact matches for your term on Google. I put in bold your 91 exact matches, and put in bold the 880 I got.

    Keyword Competition Global Monthly Searches Local Monthly Searches
    [santa ynez] Low 5,400 4,400
    [santa ynez wineries] Medium 1,600 1,600
    [santa ynez inn] Medium 1,300 1,300
    [santa ynez valley] Low 1,600 1,300
    [santa ynez hotels] High 1,000 880
    [santa ynez california] Low 390 320
    [santa ynez restaurants] Low 260 260
    [santa ynez wine tours] High 260 210
    [santa ynez vacation rentals] Medium 210 210
    [santa ynez wine tasting] High 170 140
    [wineries in santa ynez] Medium 140 140
    [hotels in santa ynez] High 140 140
    [santa ynez valley hotels] High 110 110
    [santa ynez bed and breakfast] High 110 110
    [santa ynez wine country] Medium 110 91
    [santa ynez winery] Medium 110 91
    [santa ynez hotel] High 91 91
    [wine tours santa ynez] High 91 91
    [hotels santa ynez] High 91 73
    [santa ynez lodging] High 73 73
    [santa ynez ranch] Low 73 73
    [hotels in santa ynez ca] High 73 73
     
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    Last edited: Jun 1, 2012