Be sure to pluarise the word.
Here are the results of exact matches for your term on Google. I put in bold your 91 exact matches, and put in bold the 880 I got.
[TABLE="width: 751"]
[TR]
[TH]Keyword
[/TH]
[TH]Competition
[/TH]
[TH]Global Monthly Searches
[/TH]
[TH]
Local Monthly Searches
[/TH]
[/TR]
[TR]
[TD][santa ynez]
[/TD]
[TD]Low
[/TD]
[TD]5,400
[/TD]
[TD]4,400
[/TD]
[/TR]
[TR]
[TD][santa ynez wineries]
[/TD]
[TD]Medium
[/TD]
[TD]1,600
[/TD]
[TD]1,600
[/TD]
[/TR]
[TR]
[TD][santa ynez inn]
[/TD]
[TD]Medium
[/TD]
[TD]1,300
[/TD]
[TD]1,300
[/TD]
[/TR]
[TR]
[TD][santa ynez valley]
[/TD]
[TD]Low
[/TD]
[TD]1,600
[/TD]
[TD]1,300
[/TD]
[/TR]
[TR]
[TD][santa ynez hotels]
[/TD]
[TD]High
[/TD]
[TD]1,000
[/TD]
[TD]880
[/TD]
[/TR]
[TR]
[TD][santa ynez california]
[/TD]
[TD]Low
[/TD]
[TD]390
[/TD]
[TD]320
[/TD]
[/TR]
[TR]
[TD][santa ynez restaurants]
[/TD]
[TD]Low
[/TD]
[TD]260
[/TD]
[TD]260
[/TD]
[/TR]
[TR]
[TD][santa ynez wine tours]
[/TD]
[TD]High
[/TD]
[TD]260
[/TD]
[TD]210
[/TD]
[/TR]
[TR]
[TD][santa ynez vacation rentals]
[/TD]
[TD]Medium
[/TD]
[TD]210
[/TD]
[TD]210
[/TD]
[/TR]
[TR]
[TD][santa ynez wine tasting]
[/TD]
[TD]High
[/TD]
[TD]170
[/TD]
[TD]140
[/TD]
[/TR]
[TR]
[TD][wineries in santa ynez]
[/TD]
[TD]Medium
[/TD]
[TD]140
[/TD]
[TD]140
[/TD]
[/TR]
[TR]
[TD][hotels in santa ynez]
[/TD]
[TD]High
[/TD]
[TD]140
[/TD]
[TD]140
[/TD]
[/TR]
[TR]
[TD][santa ynez valley hotels]
[/TD]
[TD]High
[/TD]
[TD]110
[/TD]
[TD]110
[/TD]
[/TR]
[TR]
[TD][santa ynez bed and breakfast]
[/TD]
[TD]High
[/TD]
[TD]110
[/TD]
[TD]110
[/TD]
[/TR]
[TR]
[TD][santa ynez wine country]
[/TD]
[TD]Medium
[/TD]
[TD]110
[/TD]
[TD]91
[/TD]
[/TR]
[TR]
[TD][santa ynez winery]
[/TD]
[TD]Medium
[/TD]
[TD]110
[/TD]
[TD]91
[/TD]
[/TR]
[TR]
[TD][santa ynez hotel]
[/TD]
[TD]High
[/TD]
[TD]91
[/TD]
[TD]91
[/TD]
[/TR]
[TR]
[TD][wine tours santa ynez]
[/TD]
[TD]High
[/TD]
[TD]91
[/TD]
[TD]91
[/TD]
[/TR]
[TR]
[TD][hotels santa ynez]
[/TD]
[TD]High
[/TD]
[TD]91
[/TD]
[TD]73
[/TD]
[/TR]
[TR]
[TD][santa ynez lodging]
[/TD]
[TD]High
[/TD]
[TD]73
[/TD]
[TD]73
[/TD]
[/TR]
[TR]
[TD][santa ynez ranch]
[/TD]
[TD]Low
[/TD]
[TD]73
[/TD]
[TD]73
[/TD]
[/TR]
[TR]
[TD][hotels in santa ynez ca]
[/TD]
[TD]High
[/TD]
[TD]73
[/TD]
[TD]73
[/TD]
[/TR]
[/TABLE]