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Want to start an internet marketing accredited college/university?

Discussion in 'Joint Ventures' started by Apposl, Sep 26, 2011.

  1. Apposl

    Apposl Power Member

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    I'm looking for partners. I have a source of contacts through the military that could be brought together to help make this site a real social network for veterans, those who believe you can work at home with a legit career in internet marketing. I am moving forward with plans to secure funding to begin an accredited online program. While this has mostly been looked at within the US because of my military contacts, I believe the global reach and market audience could definitely be a factor down the road. Already is, as we've had subscribers from around the world as it is. So while the veteran focus could be a strong base, the potential to grow is far more with the global interest in internet marketing and working from home.

    If anyone is interested PM me for the site flagshipping the idea and offers/suggestions as to how you could help.

    Thanks!
     
  2. kboxer7

    kboxer7 Jr. VIP Jr. VIP Premium Member

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    Well, not to be negative....but this is a BIG BIG undertaking. Needing not only a ridiculous start up budget, but also influence within local and regional government and those of influence within the educational community.

    Don't get me wrong, I would LOVE to be involved, and if you get to a point where you can make it happen then I'm all ears. I've been in the education industry at the university level in mangement for 8 years (think largest for profit school in the world).

    The real problem is accredidation. Sure, you could EASILY start a university without being accredited....BUT in order for your school to be ellegible to accept FEDERAL FINANICAL AID (which over 98% of all U.S. college students use) you would need the REGIONAL accredidation.

    Despite my poor spelling (been drinking a little)....I am VERY WELL VERSED in what is needed to make a university profitable. I was a regional enrollment manager (think sales manager) for the largest for profit school. AND was in the top of my ranks for enrollment rates, student retention and corporate partner development programs.

    Hit me up on Skype if you are serious...at least maybe I can give you a little feedback. As a side note I would absolutely love to manage recruitment for such a university.

    Skype handle: MarketologyTeam

    ALSO: Read John Sperling's book (just google it) and see how he transformed education by breaking down the barriers of conventional learning.
     
  3. Apposl

    Apposl Power Member

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    I will add you on Skype. There is a LOT I don't know but I am not entirely wet behind the ears on the subject - nowhere near as experienced as you, though.

    I do see some potential problems, but I can resolve the funding issues with a couple factors taken care of - recruitment is going to be one of them. Getting accredited is a b*tch but having a group of eligible students is Priority One in the road to resolving that.

    Constructive criticism is never negative - thank you!
     
  4. kboxer7

    kboxer7 Jr. VIP Jr. VIP Premium Member

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    Sounds good. Being accredited is not the end all be all...I mean there are tons of other for profit schools out there that do just fine without regional accredidation, but that means those students have to find a way to fund their education without gov assistance.

    A lot of those schools offer private financing (but the non-payment issue is big as many default on these personal loans). Banks have really tightened up their requirements for offering private student loans, and many have stopped offering them altogether.
     
  5. Apposl

    Apposl Power Member

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    Well, a big part of what I want to do is offer it as an option for veterans going to school on the GI Bill. So being accredited is necessary.
     
  6. Apposl

    Apposl Power Member

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    But a part of getting accredited is having signed up or eligible students, so recruiting is first on that, and as it could take so long, this will likely start as a for profit school with private financial assistance available.
     
  7. kboxer7

    kboxer7 Jr. VIP Jr. VIP Premium Member

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    Makes sense. The Post 9/11 GI bill is really awesome. One problem we ran into at one of our local "extension" sites was that we had so many GI bill students enrolling to take advantage (full tuition + a monthly stipend) that we were running the risk of losing GI bill students due to government regulations.

    As a for profit school, we are only able enroll a certain percentage of students that use millitary benefits vs. those that do not (this is to prevent schools from activly targeting only military students for their benefits).

    Anyway, the percentage of millitary to non-millitary students was at an all-time high and we had to actually turn some away for a while to lower the % ratio of millitary to non-military students. I'm on the East Coast...D.C. area so we have a large military population here.
     
  8. Apposl

    Apposl Power Member

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    That is REALLY interesting. The Post 9/11 GI Bill is great, I'm using it to complete a degree in marketing.

    I've received a lot of support with a lot of great people through my home site, even in the short two weeks it has been up, at prluv dot com.

    I added you on Skype so I'd love to connect with you more, I have every intention of doing whatever it takes to seeing this through.
     
  9. Apposl

    Apposl Power Member

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    Right now, what are the reputable online marketing colleges available?
     
  10. kboxer7

    kboxer7 Jr. VIP Jr. VIP Premium Member

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    Well, the biggest and the one which every other "online" college, as well as traditional schools, have modeled their online programs after is University of Phoenix.

    They are Regionally accredited (highest you can have).

    Others include:
    Kaplan
    Argosy University
    DeVry
    Colorado Technical University (CTU)
    Strayer University (largely Easy Coast, but expanded to the Midwest over the last year).
    Everest College

    Those are probably the largest when it comes to online schools. As for reputation, well, University of Phoenix is the most well known, but most on the list have similar reputations (low-Medium quality).

    Argosy functions a little more like a "traditional" school and they are probably considered more academically desireable.

    University of phoneix has gained reputation through their involvment with fortune 500-1000 companies (educational partnerships), as well as through their Marketing budget and ability to reinvest in evolving their platform and learning experience for students.

    It's getting late, but those are what come to mind offhand.

    P.S. I accepted your invite on Skype.
     
  11. Apposl

    Apposl Power Member

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    OK, great.

    See, looking at that list, I see potential.
     
  12. kboxer7

    kboxer7 Jr. VIP Jr. VIP Premium Member

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    For an unaccredited school the largest challenge is going to be the marketing budget needed.

    For an accredited school you face both the marketing budget issue + many regulations

    To give you an example, we used to pay $45-$85 per phone verifed leads. We had a call center with autodialers (600-800 dials a day per rep). These reps verifed the info and "hot transfered" the students to an enrollment rep (recruiter) who tried to convince them to go to school.

    Tha sales cycles can be long (i.e. developing a relationship over, 3-6 months to 1+ years). Our database at the school consisted of "leads" that ranged from new to over 15 years old. For these "older leads" recruiters would manually dial 70-150 people per day to influence them in making a decision on returning to college.

    If you get a decent model going, I guarantee I can train sales staff to be VERY effective in recruiting. And I have the entire recruiting and retention business modeld perfected from my years in the field.

    Recently (and largely due to government regulations for accredited schools) our recruiting practices have moved away from "enroll everyone you can" to "enroll quality students" who will have a greater chance of both retaining in the programs AND graduating. By shifting this model we have been able to enroll fewer students, yet increase revenue due to students staying in school longer.