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Want to run Campaign for a single page sales page? What do i need before running?

Discussion in 'Adwords' started by sajid_buriro, Aug 31, 2012.

  1. sajid_buriro

    sajid_buriro Regular Member

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    Ok i have a landing page where i am selling a script, i want to use free coupons for running adwords account for now, i was wondering what things should i keep in mind to get approved for my campaign? I've linked a privacy page on same domain and hyperlinked it at the bottom of sales page, what else do i need? Contact us? about us? and what else? any kind of tips will be highly appreciated, thanks!
     
  2. Endire

    Endire Elite Member Premium Member

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    Sjid_buriro,

    This is a very good question. Landing page optimization is one of the most important factors in having success with any type of PPC advertising. I wouldn't worry about navigation as much as helping the user arriving at the page to complete whatever it is you want them to complete.

    Be sure to include keywords that you used in your ads in a prominent place on the landing page. Users need to know they landed in the right place after they have clicked on your ad. You also need to deliver what it was that the ad promised them. For instance if your ad text says "Buy Script only 9.99", this text should also be on the landing page.

    Next make it easy for them to buy the script and download it. This could happen in a variety of ways but just remember to make it simple and do it in as few steps as possible. The idea is that a user is following a path from when they entered a search query, saw your ad, clicked it, came to the page, clicked the buy button and got their script. Any confusion or ambiguity in this "funnel" and they will leave and start over somewhere else.

    I highly recommend this book (you can get it in eBook form) for conversion optimization,

    http://www.amazon.com/Conversion-Optimization-Converting-Prospects-Customers/dp/1449377564

    Here is another good resource,

    http://www.wdfm.com/marketing-tips/landing-pages.php

    Good luck and I hope this helps you,

    Shawn
     
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  3. steelballs

    steelballs BANNED BANNED

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    Read a bunch of BST threads here on BHW you will pick up many useful tips