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(https://searchengineland.com/how-google-creates-knowledge-panels-386025)
In the Google patenthttps://patents.google.com/patent/US9268820, one finds the basic methodology and purpose of the knowledge panel. The purpose for users of a Search engine is described as follows.
Here is an excerpt from the patent on the methodology for delivering the knowledge panel:
The basic functionality when delivering a knowledge panel can be summarized in the following process steps:
In the Google patenthttps://patents.google.com/patent/US9268820, one finds the basic methodology and purpose of the knowledge panel. The purpose for users of a Search engine is described as follows.
“Knowledge panels can improve users’ search experiences, in particular for queries directed to learning, browsing, or discovery. For example, the knowledge panel supplies users with basic factual information or a summary of information about a particular entity referenced in a search query. Knowledge panels can assist users in navigating to relatedhttps://www.sem-deutschland.de/inbound-marketing-agentur/online-marketing-glossar/content/content in a seamless and natural way. Knowledge panels can supply new content that may not otherwise be encountered by a user without selecting several search results. Knowledge panels can also help users obtain information faster than they would if the users were required to click through multiple search results to obtain the information.”
Here is an excerpt from the patent on the methodology for delivering the knowledge panel:
“Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing knowledge panels with search results. In one aspect, a method includes obtaining search results that are responsive to a received query. A factual entity referenced by the query is identified. Content is identified for display in a knowledge panel for the factual entity. The content includes at least one content item obtained from a first resource and at least one second content item obtained from a second resource different than the first resource. Data is provided that causes the identified search results and the knowledge panel to be presented on a search results page. The knowledge panel presents the identified content in a knowledge panel area that is alongside at least a portion of the search results.”
The basic functionality when delivering a knowledge panel can be summarized in the following process steps:
- Identification of one or more relevant entities in the search query
- Identification of relevant sources for the main
- Creation of relevant search results regarding the search query
- Check whether the search query really refers to the actual main
- entity Determination of an entity type for the main entity requested
- Selection of a suitable knowledge panel template that matches the one determinedhttps://www.sem-deutschland.de/blog/typen-klassen-attribute/Entity Type
- Identification of relevant content elements related to the main entity from a relevant and trusted source.
- Determination of another content element from another source.
- Filling of the placeholders in the selected knowledge panel template with the selected content elements.
- Merging search results and knowledge panel on one search results page