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Want to get out of Google's train? How to grow your business without depending on "free"

Discussion in 'White Hat SEO' started by thetraveller, Jan 12, 2013.

  1. thetraveller

    thetraveller Senior Member

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    How to grow your business without depending on "free" traffic.

    Times are changing fast, and you must have a solid action plan that can endure these changes.


    Enjoying your organic traffic must be great, you rank #1, or you're on the first page somewhere and you're satisfied with your daily earnings on auto-pilot.
    This might be keeping you from seeing the bigger picture: This traffic is not under your control, no matter how you see it. You must foresee that sooner or
    later someone else will take your rank position, or your site will be just out of there because whatever G's reason, or algo update.


    Can your site/business survive if today you will block the google bot in your robots.txt? This is the magic question you must focus on.


    I will get straight to the point:


    The job of pleasing google is harder every day, and will continue to be.


    There are lots of other traffic channels that you can approach, online or offline, to keep your business running without depending on google's "free" traffic.
    (in fact is not so free, because you spend time and maybe money for on/off site SEO, and ranks must also be kept/improved, or you'll be run over)


    Here are some of the traffic sources you can focus on:


    - Niche-specific directories, not the spammy ones;
    - Actually participating in a forum, or get someone to do this for you;
    - Running an affiliate program for your product/service;
    - Contests and giveaways;
    - PPC traffic other than google;
    - Email marketing (including list building, with newsletters, etc) - this is a big one if you do it correctly;
    - Direct mail - with flyers;
    - Amazon;
    - Facebook;
    - Twitter;
    - Video marketing - youtube and also other known video sites;
    - Webinars;
    - Also you can approach some cold calling too.


    Please add more alternatives in the thread :)


    Please note, I'm not saying you should completely give up on google. Google is a great way of bringing targeted traffic to your business, do it while you can,
    I do it too, but understand that this is not a RELIABLE source of traffic you should rely on for ever. There are plenty of stories around here of people getting
    out of business (and returning to day jobs) because of some rare animals eating up all ranks. I just don't want this to happen to you guys.
     
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    Last edited: Jan 12, 2013
  2. kasheshe

    kasheshe Regular Member

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    Thats a good list. It's also important to note how you use a particular mode of traffic. For example, instead of using forums to get a signature link, you use them for creating authority.

    So if you are targeting ladies wear, spend a lot more time helping out other users of the forum and giving out information. It helps build your credibility and more opportunities for someone to click on your link. In some instances, I've ended up doing a lot of business just because I participated in forums.
     
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  3. thetraveller

    thetraveller Senior Member

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    This is a good point, but I though many business owners know how to take advantage of a traffic channel on the list.

    Good that these two posts now will stay on top, so to inspire people in thinking creative when it comes to using alternative traffic sources.