How to grow your business without depending on "free" traffic. Times are changing fast, and you must have a solid action plan that can endure these changes. Enjoying your organic traffic must be great, you rank #1, or you're on the first page somewhere and you're satisfied with your daily earnings on auto-pilot. This might be keeping you from seeing the bigger picture: This traffic is not under your control, no matter how you see it. You must foresee that sooner or later someone else will take your rank position, or your site will be just out of there because whatever G's reason, or algo update. Can your site/business survive if today you will block the google bot in your robots.txt? This is the magic question you must focus on. I will get straight to the point: The job of pleasing google is harder every day, and will continue to be. There are lots of other traffic channels that you can approach, online or offline, to keep your business running without depending on google's "free" traffic. (in fact is not so free, because you spend time and maybe money for on/off site SEO, and ranks must also be kept/improved, or you'll be run over) Here are some of the traffic sources you can focus on: - Niche-specific directories, not the spammy ones; - Actually participating in a forum, or get someone to do this for you; - Running an affiliate program for your product/service; - Contests and giveaways; - PPC traffic other than google; - Email marketing (including list building, with newsletters, etc) - this is a big one if you do it correctly; - Direct mail - with flyers; - Amazon; - Facebook; - Twitter; - Video marketing - youtube and also other known video sites; - Webinars; - Also you can approach some cold calling too. Please add more alternatives in the thread Please note, I'm not saying you should completely give up on google. Google is a great way of bringing targeted traffic to your business, do it while you can, I do it too, but understand that this is not a RELIABLE source of traffic you should rely on for ever. There are plenty of stories around here of people getting out of business (and returning to day jobs) because of some rare animals eating up all ranks. I just don't want this to happen to you guys.