he is referring that in blogspot domain you dont have the option of writing your own meta tags to each post made. And hellya where the hell did "clean cookies" come from
Merlie to drive traffic
Content is king
Place social bookmarking feature in your post in appropriate places (Both at the top and bottom).
Use twitter with some automation tool like hummingbird, twitadder and many more available.
IM and email marketing.
Place images with alt attribute (Steal top ranking competitor bandwidth)
Use youtube and definitely you should try this method of Harro
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