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Walking in the dark

Discussion in 'White Hat SEO' started by Francy45, Feb 16, 2013.

  1. Francy45

    Francy45 Newbie

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    Hi guys, I'm Francy and I'm new here. The fact is, I started a webiste (which is only for italian people) but I don't know how to get "customers".
    I actually have an adword campaign and wasted some money on Facebook ads. But things are getting bad and I see customers are decreasing and also traffic.
    And I don't know where to start for increasing traffic.
    I don't even know what's my goal... what should I do?
    Should I try to get my website on the first page on google?
    The good thing is: I know some keywords that are low competition and converts lot of customers.
    I was wondering if somebody could help me out. I know that I'm really new here but I hope someone here is willing to help..
    Francy65
     
  2. Panther28

    Panther28 Elite Member

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    If you don't know your goal, then your first step is figure out your goal.
     
  3. Casey101

    Casey101 Junior Member Premium Member

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    As Panther28 said, set-up a goal and try to figure out who your target audience is (young, old, socioeconomic background, etc). Try using Twitter and Facebook pages to engage with your visitors and figure out what they like/don't like. This will help you to figure out what your goal is and enable you to be a bit more specific with who you target.
     
  4. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    If you already have some keywords selected and you know they'll convert, then you need to do some link building to push your site to #1 for those keywords so you'll start getting customers, conversions and profit.
     
  5. rambolife

    rambolife Regular Member

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    Set up goals, everything will be clear from there on.
     
  6. theincredibleseo

    theincredibleseo Jr. VIP Jr. VIP Premium Member

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    Until you know what you're trying to do, it's pretty much impossible to say how you go about doing it. Do you want to get your website on Page 1 in Google? I'd say yes, you probably do. If you want to increase traffic it's always an advantage to be right there on the first page. How do you do that? By optimising your site so that it has the best chance of getting on there. Essentially you need SEO, but that means different things to different people. My first tip to you would be to read up on SEO and internet marketing and then go from there. People here will help you with queries at that point.
     
  7. calebmann

    calebmann Power Member Premium Member

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    Learn SEO, or invest in an SEO service here on bhw. Buy fans and followers to make yourself look powerful in your niche. Then begin interacting . Find niche forums etc. then invest in Adwords.