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viewing your site in the eye's of the customer

Discussion in 'BlackHat Lounge' started by SeanAustin, Nov 5, 2013.

  1. SeanAustin

    SeanAustin Power Member

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    Hey everyone,

    I'm doing entensive copyrighting on my site, and quite frankly, I'm just going in circles, not knowing whether or not my headlines and short paragraphs are going to end up killing or increasing my conversions. I write one thing, then go "no, that's stupid, someone won't want to read that" then write something else, and have been repeating this process for way to damn long.

    If only I could see my site in the eyes of a customer... That's the one hard thing for us webmasters. We will never get to have that first time viewer experience. Ever.

    So what are you guys doing to help get around this? Besides the obvious "ask your visitors/customers what they thought in the first 7 seconds of viewing the site" are there any other tactics you are using in attempts to view your site like a first time visitor?
     
  2. optimistic

    optimistic Newbie

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    Well my method is kind of raw
    I show my sites to my friends and ask them how it feels and suggestions from them and implement if i feel theyre worth it
    Thats the only way I know as of now
     
  3. Zqckfair

    Zqckfair Newbie

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    Same for me I act like this :
    Good - Find some random people on the internet like this forum and ask them
    Better - Show your site to your friends
    EVEN better - Go and meet a potential customer and ask him to tell you honestly he find your site/products.

    I don't see any other ways sorry mate.

    And by the way I know there is some enterprises doing some "business analytics" but well I'm not really fan of them.
     
    Last edited: Nov 5, 2013
  4. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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  5. omoscowonder

    omoscowonder Newbie

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    Thanks for this advice, i will be doing this, would ask for reviews from friends online
     
  6. benarata

    benarata Junior Member

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    I was in the payday loan biz and I sold my stores back in 06. In 1997 when I opened my first store and after 6 months I had very few people paying the juice on their loans I was barley breaking even then I took a few customers out to lunch. I ask only one question Why Do You Pay Me? What I found out turned the whole dam thing around. so ask your best customers not some long ass survey just ask one open ended question that gets to the point to your bottom line.
     
  7. Paper-Boy

    Paper-Boy Elite Member

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    Learn how to do copywriting or read psychology books. Those things will put you in the right mindset and will ultimately give you the knowledge on how your customers thinks.
     
  8. SeanAustin

    SeanAustin Power Member

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    You are absolutely right. My copy is never going to be perfect, and I need to start somewhere.

    I will just go with what I've got, and then a few thousand visitors later, change it up, and see the difference in conversions.
     
  9. SeanAustin

    SeanAustin Power Member

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    Easier said than done, but you are right. This combined with A/B testing is about the best we can do it seems.

    edit: didn't mean to make two separate posts. Not trying to purposely bump this.
     
  10. redrubies

    redrubies Supreme Member

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    Another fan of split testing here.
     
  11. lancis

    lancis Elite Member

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    There is an easy way to see how your customers behave on the website.

    Yandex Metrica (russian alternative to Google Analytics) has what they call WebVisor - it records the mouse movements and clicks of every website visitor. Then you just pick the ones who you find interesting and see it as a movie.
     
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  12. SeanAustin

    SeanAustin Power Member

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    Wow. This is the best post I have seen all week. Never knew such a thing existed.

    edit: Looks like I have to spend a bunch of money in order to use the web visor.... hmmm, well that's no bueno.
     
    Last edited: Nov 5, 2013
  13. GiorgioB

    GiorgioB Supreme Member

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    You can compare your website with your main competitors and see what they are doing differently and why. It can also shed light on some things you have never thought about.
     
  14. lancis

    lancis Elite Member

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    Bunch of money? Its a free feature, mate.
     
  15. SeanAustin

    SeanAustin Power Member

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    I'm confused...
     
  16. lancis

    lancis Elite Member

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    May it was so in the past, and they havent updated the info?
    Its available free of charge as part of the Metrica suite.

    Register here: https://metrika.yandex.com/
    Install their JS code on your site
    Then go to Behavior->WebVisor on the Dashboard
     
    Last edited: Nov 5, 2013
  17. SeanAustin

    SeanAustin Power Member

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    that page does not exist... something feels sketchy about yandex. Anyone else using it?
     
  18. redrubies

    redrubies Supreme Member

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    lancis wouldn't scam you. Take the symbols out of the end of that url and you will see the page that lancis is referring to.
     
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  19. lancis

    lancis Elite Member

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    Thanks, mate. Corrected the URL, was some problem with copy & pasting.
     
  20. MickMcG

    MickMcG Power Member

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    the link in lancis post has a page after it, try the sub-domain link direct:
    https://metrika.yandex.com/

    thanks for the info lancis, im having a look at it now too, i dont like adding anything g00gle to my sites if possible, so this could be a great alternative!

    are u using this on ur sites? how is the speed impact for running their code?
     
    Last edited: Nov 5, 2013