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Veterans, please advise on marketing new business!

Discussion in 'BlackHat Lounge' started by TheRock126, Aug 17, 2015.

  1. TheRock126

    TheRock126 Newbie

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    Hi BHW,

    I've just started a new business selling souvenirs, posters, collectibles etc. I have some cool products and retail tests show that there's a real market out there just waiting to be tapped. Now my problem is how i tap it. I know the first step is to market my products, but i'm not sure how. Should i hire professionals to do SEO on my site? or should i go through forums and Facebook etc? My target markets is NA and EU. Any advice is appreciated.

    Again, thanks for reading.

    P/s: i live in a third-world country. So there.
     
  2. tony_d

    tony_d Elite Member

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    What tests have you done to show there is a market 'out there'?

    Logic would dictate that whatever successful tests you've done ought to now be scaled into a business.

    On the other hand, if you asked your friends if they would buy something, that's not a retail test.

    You need to know who you're selling to, before you can figure out how to sell to them. And saying 'anyone in this city' is not a good group, because marketing to 'anyone in this city' is hellishly expensive and you likely wont make a return. Find a subset within a subset of a group, and market directly to them. Don't be fooled into thinking there's no volume or opportunity - because chasing volume is not an 'opportunity' either, it's just a fast way to go broke if you're just starting out.
     
  3. HoneyHelper

    HoneyHelper Supreme Member

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    Start with Google listing!
     
  4. Ambitious12

    Ambitious12 Elite Member

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    STart social media work if you are good at this work.