tumblr can bring a lot of traffic but efficiency varies. i can blindly throw money in but for the same amount of money, you can gain vastly different results. i am confused about the stats of tumblr blogs. what i know: there are 2 different groups of people - visitors and followers. they are almost not overlapped i would say. i dont see a lot of reasons a follower of a blog would constantly visit the blog. i know if you want, a trick is to change your avatar. your followers would be confused and go check out your blog. this has proven to be efficient. this will help on the static ads on your blog. what i dont know: post click-through or reblog activity often are not proportional to follower count. there are 3 numbers from tumblr and 2 numbers from freehostedscripts. for a short while, i thought the speed of follower gain is important because it represents fresh followers which are supposedly more likely to be active. i can imagine that 2yr old followers might have gone through a lot of changes in life and not even use tumblr anymore. on the short term, not all users go on tumblr everyday and certainly not many are on there all day long. when they login tumblr, they are on the dashboard and they might not scroll all they way down to say 2-day-old posts, depending on how many people they follow also. so my experience is that i can post the same thing over and over again and always get views. after a while though, for obvious reasons the views decrease. follower count is the 1st number people see. i spent a lot of time digging out those high-count blogs only to find myself disappointed. there is only 1 number that i have been ignoring - number of users online from freehostedscripts. what is this number? i thought it is the number of people who are currently connecting to the blog, in other words, visitors. thats why i never look at the number. the results seem to say otherwise. i know freehostedscripts asks for access/login but i still dont see how they can detect/calculate how many of the blog followers are online. i have also looked at total "reblog from" in the notes of specific posts, image posts and text posts. the results are inconclusive. anybody has any idea?