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value of press release links in duplicate contents?

Discussion in 'White Hat SEO' started by jamie3000, May 20, 2015.

  1. jamie3000

    jamie3000 Supreme Member

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    Is there any value in the links you get in press releases as most of them will be in what google sees as duplicate content? Thanks :)
     
  2. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    Typically the value of links in a PR is not so much link juice as we all know it but rather the authority a site gets from the links on a solid site as well as the possible click though traffic should it catch a tail wind.
     
  3. jamie3000

    jamie3000 Supreme Member

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    I see, that was my kinda guess if they were taken into account by google. But when I search for my press release title I see Google has most of the pages in the supplemental index, do you think those links are still counted?
     
  4. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    Yes, I think there is some value there; I can't pretend to know what Google is thinking but the common sense thought process is that the PR was picked up by X amount of sources and they see some value. Now, if those are all Mickey Mouse publications/sites, then it may look like spam to Google but if there are some anchor publications/sites in the mix, then I believe it is viewed as valuable to a certain extent.


    • Google values the big/more recognized sites content and links.
    • You have your PR on them.
    • Google sees the MM sites and your links there.
    • Google thinks that since the big guys have it the little guys just hopped on the bandwagon.
    • Google says, it is bandwagon worthy as well as big site worthy so he gives you some love for that.

    I do a lot of press releases and my thought process may not be spot on but it seems to work for my sites as well as my clients in that fashion.
     
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  5. jamie3000

    jamie3000 Supreme Member

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    Ummm I see. That's quite interesting. I'm happy to hear you're getting decent results from it. It feels like a reasonably safe white hat method too.
    I'll have to wait and see what happens with my site. Do you mind if I ask who you use for your press releases?
     
  6. nikchaing

    nikchaing Jr. VIP Jr. VIP UnGagged Attendee

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    Even though links in press releases don't pass "link juice" anymore, but they pass a different kind of "juice."
    This different juice is basically telling the big G that you're a legitimate business. Businesses don't send out press releases for just links, they do it to send out NEWS.
    Take a gander at the SERPs and check all the REAL COMPANIES that are on top. Lots of them are even sending out a press release every month, or even more often than that!
    So it's not about the SEO value, but the authority that it pushes to your brand/company.
     
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  7. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    I do it in house since we do so many and I have subscriptions a couple of companies that syndicate and I also have a person that works for me with a Bachelor in Economics degree who does a spectacular job when we need them written.
     
  8. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    ^This.. They key is to use press releases for what they are intended for.. to announce news.. and not to rack up a bunch of anchor rich links. I wrote a thread on this very topic last week OP.. check it out I'm sure it will help.
     
  9. jamie3000

    jamie3000 Supreme Member

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    Do any of you guys bother disavowing low quality back links from press releases? I'm seeing a few Chinese characters in the achor text and very..well...shit looking websites that appear to be just grabbing and spinning snippets of content.
     
  10. praetserge

    praetserge Power Member

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    Totally agree with BTB, that's pretty much how I use PR's.
    Just want to add 2 things:
    1. Only use reputable PR distribution channels. If your PR's only appear on crappy sites then it will do more bad than good.
    2. Don't use anchored text, use naked urls (or brand name), as your PR might get syndicated to 5k+ sources you run a danger of anchor over-optimisation (please note, that many news portals delete your PR's as they become out-of-date and irrelevant).
     
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  11. godspeed007

    godspeed007 Jr. VIP Jr. VIP

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  12. praetserge

    praetserge Power Member

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    I think t0mmy covered it in his PR thread, you need to send a real, newasworthy PR and you target real journalist. Journalist are always on a look out to report something and if your PR is good enough they'll pick up your story and that's how you get the best links for free as they'd report it in national newspapers.
    So I disagree when you say PR's are only for traffic... PR's are there to spread the news about your business.