First, this is NOT a thread that tells you where to buy or who to buy from, there really is no one place and good IG accounts are quite hard to find lemme tell ya. So be prepared to do your own due diligence in that regard for sniffing them out. That outta the way, I decided to make this thread to give guidelines on how to appraise/purchase an IG account - this is the way I do it, other folks may do things differently, but hopefully this helps some of the newer people trying to get into IM/IG. Partly because I have been asked the question alot and also, I've seen a number of threads about "how much is this worth" or "should I buy this account". When buying IG accounts be mindful that there are a lot of tricks to manipulate engagement numbers these days, buying followers/fake likes/social media panels/auto likes for "x" amount of posts etc. That being said this is how I look into an account when buying and by no means is this the end all, be all way to go about it just a friendly guide for the newer folks: 3 things you will see always see from good IG accounts: active account w/daily posts it keeps their audience engaged and for you as a buyer you get accurate data - accounts with days and weeks between posts could mean boosted likes and deleted posts. spotty/inconsistent posting times usually is a flag for me its relatively easy to bot the account and increase the amount of likes/get to the explore page and then delete all the other posts that did crappy cuz most of the followers are fake and they don't get real engagement anyway. lots of likes AND comments it is one thing to get likes those are easy but comments are a good sign of engagement thousands of likes and less than 5 comments can be a flag. Sometimes this speaks towards the niche (some engage more/less than others), but more times than not if someone is getting no comments with a metric ton of likes, they are buying fake likes. quality content it is really all about the content, good accounts will have engagement from top quality content and consistently making it to the explore page. The only exception to the rule are VERY old/aged accounts or very marketable IG names. They may have followership simply from being consistent over YEARS and only mediocre content... but if you see an account with crappy content and crazy engagement that should be a red flag. If you are about to buy these are questions you wanna ask and things you really want to stay away from: ask for a brand new post unless you have confirmed and using a middle man, they should be able to post reasonably quickly. It shouldn't take them half a day or the next day or two to post. That is usually a flag the account isn't theirs, so be weary, they may be advertising someone else's page for sell (when in doubt DM the account). This will also show you their actual engagement in near real time. If their posts consistently go viral and get to the explore page (or so they say), you should see up to 60% of their normal engagement within a few hours. The rest of the likes usually come from consistent posting and their followers that may not be logged in yet for that day **side note** check their likes/followers in this stage too, if you see a bunch of likes from people with no profile pics, no bio and 5 posts or less and posts that are from weeks or months ago. That should be a red flag too ask for a DM from that account or DM them directly to verify ownership this also really helps for paypal payments among other things. It will show a conversation with you and that person/account. Hopefully it speaks about a price/transaction or whatever and if they do not deliver you have at least some sort of protection. Skype is great too for conversations screenshots, but the skype name/IG account name will likely never be the same so they can easily just deny it was them or a transaction was ever agreed upon. forwarding the email from OG account in control if the account doesn't come with the OG email the IG page was created with, I personally wouldn't buy. This is also where people will say "how do you know if it is the OG email". really you don't but that is another topic. People that are in the game to flip accounts know how important that is and how easily accounts can be taken back. But IF you must purchase the account, (again I wouldn't) without the OG, that email should always be forwarded to you. When you update/change information from within the account, there is a notification to that original owner asking if it is them trying to update stuff and they have to confirm its okay. Last thing is about price, you are going to get MANY opinions about this along with the rest of the stuff I'm sure. First let me say, every single niche and every single IG page will be different. From how its created to the content, to engagement etc. But in the end, there are a few points to be touched on. most obvious - if its too good to be true and your little spider senses are tingling, its probably a bad deal. rule of thumb - there is a general rule of thumb in which some people say anywhere from .40 cents per like up to .75 cents per like or more. That means "x,xxx" likes multiplied by .40-.75 cents and some say even higher... so if you are buying an account, the first thing you wanna do is average out the amount of likes for the last 10 posts or so. There are some posts that are going to higher or lower of course, which is why I say take an average. Say an IG page is getting 3,000 likes and comments per post or thereabouts multiply by .40 cents - a good starting point will be around $1,200 or so. So keep that in mind and if you are anything like me, I just ask the seller what they expect to get and as long as we are in the same ballpark, I continue to try and make a deal, but some will ask for stupid amounts - those you know to just walk away from because a deal will never be made. Now, each and every niche is not created equal, you can very likely make a lot more money say from a female fashion niche opposed to a puppy niche. Which is why there are such variances, and you may pay a lot more for a 75k fashion niche opposed to 150k puppy niche (chose those arbitrarily, but hopefully you get the idea, as mentioned it is also largely dependent upon engagement). Chances are if a person is already making money with the account you are going to have to make them WANT to sell that account. Afterall why would someone sell a cash cow for cheap right? There are no hard fast rules really, maybe this shines a little light on some things for the people that are relatively new to IM and IG specifically. This is definitely not a science, it is a HUGE guessing game, so be careful with your money/transactions because in the end some of these accounts are in the "xx,xxx" or "xxx,xxx" price range. But i'm sure if you have that type of budget, you are playing with big fish and contracts/legal counsel/escrow should be involved. ***things i chose not to speak on for many reasons IG accounts w/ OG names can go for HUGE money and verified accounts also. I knew one person that bought a verified account for a decent lump sum and changed niche slightly and started making a killing, but I don't have experience in these areas so I didn't speak on it. For those that do have the experience feel free to help out newbs that are maybe interested in these big ticket areas*** list of tools and sites you can use to checkout IG data/analytics at least the ones i'm familiar with there are more out there i'm sure: social blade iconosquare simply measured sprout social If anybody has anything to add feel free to do so. there are a lot that are still learning.