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Value of IG Account - trading accounts {guide}

Discussion in 'Instagram' started by ndnstyl, Jun 14, 2016.

  1. ndnstyl

    ndnstyl Jr. VIP Jr. VIP Premium Member

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    First, this is NOT a thread that tells you where to buy or who to buy from, there really is no one place and good IG accounts are quite hard to find lemme tell ya. So be prepared to do your own due diligence in that regard for sniffing them out.

    That outta the way, I decided to make this thread to give guidelines on how to appraise/purchase an IG account - this is the way I do it, other folks may do things differently, but hopefully this helps some of the newer people trying to get into IM/IG.

    Partly because I have been asked the question alot and also, I've seen a number of threads about "how much is this worth" or "should I buy this account". When buying IG accounts be mindful that there are a lot of tricks to manipulate engagement numbers these days, buying followers/fake likes/social media panels/auto likes for "x" amount of posts etc.

    That being said this is how I look into an account when buying and by no means is this the end all, be all way to go about it just a friendly guide for the newer folks:


    3 things you will see always see from good IG accounts:
    active account w/daily posts

    • it keeps their audience engaged and for you as a buyer you get accurate data - accounts with days and weeks between posts could mean boosted likes and deleted posts. spotty/inconsistent posting times usually is a flag for me its relatively easy to bot the account and increase the amount of likes/get to the explore page and then delete all the other posts that did crappy cuz most of the followers are fake and they don't get real engagement anyway.
    lots of likes AND comments
    • it is one thing to get likes those are easy but comments are a good sign of engagement thousands of likes and less than 5 comments can be a flag. Sometimes this speaks towards the niche (some engage more/less than others), but more times than not if someone is getting no comments with a metric ton of likes, they are buying fake likes.
    quality content
    • it is really all about the content, good accounts will have engagement from top quality content and consistently making it to the explore page. The only exception to the rule are VERY old/aged accounts or very marketable IG names. They may have followership simply from being consistent over YEARS and only mediocre content... but if you see an account with crappy content and crazy engagement that should be a red flag.
    If you are about to buy these are questions you wanna ask and things you really want to stay away from:
    ask for a brand new post
    • unless you have confirmed and using a middle man, they should be able to post reasonably quickly. It shouldn't take them half a day or the next day or two to post. That is usually a flag the account isn't theirs, so be weary, they may be advertising someone else's page for sell (when in doubt DM the account). This will also show you their actual engagement in near real time. If their posts consistently go viral and get to the explore page (or so they say), you should see up to 60% of their normal engagement within a few hours. The rest of the likes usually come from consistent posting and their followers that may not be logged in yet for that day **side note** check their likes/followers in this stage too, if you see a bunch of likes from people with no profile pics, no bio and 5 posts or less and posts that are from weeks or months ago. That should be a red flag too
    ask for a DM from that account or DM them directly to verify ownership
    • this also really helps for paypal payments among other things. It will show a conversation with you and that person/account. Hopefully it speaks about a price/transaction or whatever and if they do not deliver you have at least some sort of protection. Skype is great too for conversations screenshots, but the skype name/IG account name will likely never be the same so they can easily just deny it was them or a transaction was ever agreed upon.
    forwarding the email from OG account in control
    • if the account doesn't come with the OG email the IG page was created with, I personally wouldn't buy. This is also where people will say "how do you know if it is the OG email". really you don't but that is another topic. People that are in the game to flip accounts know how important that is and how easily accounts can be taken back. But IF you must purchase the account, (again I wouldn't) without the OG, that email should always be forwarded to you. When you update/change information from within the account, there is a notification to that original owner asking if it is them trying to update stuff and they have to confirm its okay.
    Last thing is about price, you are going to get MANY opinions about this along with the rest of the stuff I'm sure. First let me say, every single niche and every single IG page will be different. From how its created to the content, to engagement etc. But in the end, there are a few points to be touched on.

    most obvious - if its too good to be true and your little spider senses are tingling, its probably a bad deal.

    rule of thumb - there is a general rule of thumb in which some people say anywhere from .40 cents per like up to .75 cents per like or more. That means
    "x,xxx" likes multiplied by .40-.75 cents and some say even higher... so if you are buying an account, the first thing you wanna do is average out the amount of likes for the last 10 posts or so. There are some posts that are going to higher or lower of course, which is why I say take an average. Say an IG page is getting 3,000 likes and comments per post or thereabouts multiply by .40 cents - a good starting point will be around $1,200 or so.

    So keep that in mind and if you are anything like me, I just ask the seller what they expect to get and as long as we are in the same ballpark, I continue to try and make a deal, but some will ask for stupid amounts - those you know to just walk away from because a deal will never be made.


    Now, each and every niche is not created equal, you can very likely make a lot more money say from a female fashion niche opposed to a puppy niche. Which is why there are such variances, and you may pay a lot more for a 75k fashion niche opposed to 150k puppy niche (chose those arbitrarily, but hopefully you get the idea, as mentioned it is also largely dependent upon engagement). Chances are if a person is already making money with the account you are going to have to make them WANT to sell that account. Afterall why would someone sell a cash cow for cheap right?

    There are no hard fast rules really, maybe this shines a little light on some things for the people that are relatively new to IM and IG specifically. This is definitely not a science, it is a HUGE guessing game, so be careful with your money/transactions because in the end some of these accounts are in the "xx,xxx" or "xxx,xxx" price range. But i'm sure if you have that type of budget, you are playing with big fish and contracts/legal counsel/escrow should be involved.

    ***things i chose not to speak on for many reasons IG accounts w/ OG names can go for HUGE money and verified accounts also. I knew one person that bought a verified account for a decent lump sum and changed niche slightly and started making a killing, but I don't have experience in these areas so I didn't speak on it. For those that do have the experience feel free to help out newbs that are maybe interested in these big ticket areas***

    list of tools and sites you can use to checkout IG data/analytics at least the ones i'm familiar with there are more out there i'm sure:
    social blade
    iconosquare
    simply measured
    sprout social


    If anybody has anything to add feel free to do so. ;) there are a lot that are still learning.
     
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  2. Turhan

    Turhan Jr. VIP Jr. VIP

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    How do i get the stats for a page that was only recently put on private?
    After i messaged the owner if he would sell he said yes then a little later put the account on private so i can't see its stats on socialblade.
    Thanks for the helpful guide. You posted it at a great time since i have been looking for an account to buy for the last week.
     
  3. MessiahMees

    MessiahMees Regular Member

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    I like how you try and help the community here, I believe this will come in handy for a couple of new and old members.
    +1 for taking the time!

    Cheers
     
  4. serpentar

    serpentar Power Member

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    Precious advices in this thread :D
    Hope to find an account with 4k+ likes for only 1200$ ;)
     
  5. croatoan

    croatoan Newbie

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    Thanks for the advice , very helpful :)
     
  6. okazaki

    okazaki Jr. VIP Jr. VIP

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    Thanks for the share.
     
  7. ndnstyl

    ndnstyl Jr. VIP Jr. VIP Premium Member

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    That is a tricky one, there are some that believe private accounts with high follower numbers call for more organic follows because people wanna see what all the hype is about. So in my experience it is actually the exact opposite. They have a private account and for the sake of the sale if they are serious they will make public for 1 day so you can check it all out. i haven't experienced it the other way around.

    Honestly, that would kinda be a flag in my book, if they are public and the moment you inquire about a sale and they say yes and then go private? That's kinda weird to me. Just shows they may not be that serious about selling.
     
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  8. ndnstyl

    ndnstyl Jr. VIP Jr. VIP Premium Member

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    A man can dream can't he? :D
     
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  9. zouyosyo

    zouyosyo Junior Member

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    Seriously ? are you telling me that if i had a 50K IG x 0.4 it worth 20000 $ ?
    man they told me that 50K=500$
    are you sure that i can but ig with that price ?
     
  10. ndnstyl

    ndnstyl Jr. VIP Jr. VIP Premium Member

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    Likes dude, the average likes on the individual post, not the amount of followers and yes there are accounts that have sold for that much. The amount of followers means nothing, they can have 10m followers and 200 likes per post that account isn't even worth $10 bucks.
     
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  11. zouyosyo

    zouyosyo Junior Member

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    Aha i got :) !
    i know that "this is NOT a thread that tells you where to buy or who to buy from"
    but it's seems hard to do buy an ig account that worh more then 1000$ ! on the internet i mean not safe ...
    can u give me some idea about that ? how it works ? ( generaly )
     
  12. Blakereed

    Blakereed Regular Member

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    Nice thread thanks for the info :)
     
  13. LleixG

    LleixG Senior Member

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    To add my 2 cents, the price of an account change heavily depending on the niche. So yes, it's possible to find an account in the nature niche with 3k likes for 1200$ but it would be impossible to find one for that price in the fitness niche.
     
  14. haidermiz

    haidermiz BANNED BANNED

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    i got account with 3k+ likes and less than 1200$
     
  15. ndnstyl

    ndnstyl Jr. VIP Jr. VIP Premium Member

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    Yeah its hard, but in the end its all about doing your homework. DM people on IG, make a WTB thread here on the forums in the correct section, get into a skype group there are quite a few out there. Just get active. People will hit you up. In the end, its just about getting lucky kind of. You will search for a while, especially if you are anything like me and know exactly what type of niche and account you want.
     
  16. Bigstar20

    Bigstar20 Jr. VIP Jr. VIP

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    What's the best/safest place to sell accounts? Anyone had experience with the ones that come up in Google?
     
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