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Utilizing every penny of my adwords budget.

Discussion in 'Adwords' started by islandcoli, Sep 1, 2009.

  1. islandcoli

    islandcoli Regular Member

    Aug 9, 2009
    Likes Received:
    Hello all, this is the first site I've had that in my opinion warrants an adword campaign (or any paid campaign for that matter).

    I am on a limited budget 65$.
    My question is, what are some tips to capitalize on every penny of my adwords campaign.

    Some notes: My site is a movie fan site, with tons of content and some pictures.

    Things I've got in place currently, to capitalize on my campaign:
    Fan Club Sign up option (place to sign up to join the "fan club")
    Newsletter (basically same as above)
    Most every page has a place at the bottom reminding them to bookmark.

    My main goal is to keep some traffic when the campaign ends, or idealistically use this campaign to jump to the top of google results.

    Any help appreciated!
  2. herron

    herron Regular Member

    Apr 7, 2009
    Likes Received:
    If you are using PPC to get yourself return visitors then it would be a good idea to send the Ad to a squeeze page for your newsletter/sign-up page where you can build up a list to email down the track. Put a lot of work into your newsletters to get the viewer to come back to the site.

    If you have some 'exclusive' images then you could use a gateway to get them to sign up to your list before seeing the content.

    If you are posting useful or interesting original content then these people will check out your site and are more likely to bookmark it for you.

    To make the most of your adwords budget, take a look at google trends to find hot subjects (usually celebrity and movie based) - write some articles based on these subjects. The CPC for these keywords are usually cheap ( < $0.05 ) because advertisers don't know about them yet. A lot of advertisers are reactive so won't hit these subjects until they see them in their keyword tool.
    Last edited: Sep 1, 2009