Hello all, this is the first site I've had that in my opinion warrants an adword campaign (or any paid campaign for that matter). I am on a limited budget 65$. My question is, what are some tips to capitalize on every penny of my adwords campaign. Some notes: My site is a movie fan site, with tons of content and some pictures. Things I've got in place currently, to capitalize on my campaign: Fan Club Sign up option (place to sign up to join the "fan club") Newsletter (basically same as above) Most every page has a place at the bottom reminding them to bookmark. My main goal is to keep some traffic when the campaign ends, or idealistically use this campaign to jump to the top of google results. Any help appreciated!