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using youtube to promote my website, should the video title be the same as my article?

Discussion in 'White Hat SEO' started by mak111, Apr 5, 2013.

  1. mak111

    mak111 Jr. VIP Jr. VIP Premium Member

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    I have a niche site with articles on there. I want to promote the articles and thought I could use youtube to get traffic and maybe have those videos rank for the keywords. I want the videos to be a summary of what is said in the article and provide a link so people who are interested can click through to get more info.

    The question is, if i want to use youtube to promote my articles, should the title on my youtube video be the same as the title of my article?

    my first priority is to rank my article on the first page of google, no doubt the youtube video will get there much easier but can I have my cake and eat it too and rank both with the same title? :confused:

    the idea is to make a youtube video for every page/article on my site and get traffic, but I don't want this to be at the expense of actually getting the article itself ranked on the first page. thanks

    I cannot believe i didn't put this in the youtube section. :eek:
     
    Last edited: Apr 5, 2013
  2. Endire

    Endire Elite Member Premium Member

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    Mak111,

    The only benefit I see to having the title of your Youtube video being the same as your article is if you will always have the two set up in some kind of conversion funnel. For example if a link in the video is sending people to the article in which case have the same title would help users to understand that they had made it to a relevant page.

    Other than that, you are better off titling your YouTube video with a keyword that you are trying to rank for (as well as the video file itself). For instance if you want to rank the video for "cute stuffed teddy bears", the title should have the phrase in it and the file name for your video should be cute-stuffed-teddy-bears.mp4. Naturally the MP4 is just an example and it doesn't actually need to be an mp4. Also put your target keyword phrases in your description and tags for the video. Build links to it and use it as a video response on some other (relevant) and highly trafficked video.

    More tips on ranking a YouTube video,

    http://searchengineland.com/the-key-to-top-video-rankings-on-youtube-google-35930

    Hope that helps,

    Shawn
     
  3. mak111

    mak111 Jr. VIP Jr. VIP Premium Member

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    Thanks for your detailed Response.
    Yes the whole point is to set up a conversion funnel.

    My website is an affiliate site for teddy bears
    Lets say the article title is "where to find cute stuffed teddy bears" because I want to rank for that keyword.
    Should I name my youtube video "where to find cute stuffed teddy bears?" Then link to the article which gets users to my site and eventually through it to buy teddy bears?

    I'm worried if both have the same title google wont rank them both because the title is the same. is that a legitimate fear or not?

    My first priority is my website and its rankings, however I think I can dominate my niche on YouTube for some easy traffic. Wondering if it is possible to maybe have both the video and the article on page 1?
     
  4. hameem

    hameem Elite Member

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    You could make the video title a bit different by adding something at the end of it. For example "where to find cute stuffed teddy bears 2013". Different titles, eliminate your fear.
     
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  5. Endire

    Endire Elite Member Premium Member

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    Mak,

    If the articles and videos are meant to go together, yes make the title of the video the same as the article. This would be especially true if visitors are coming right from the video to the article or vis versa. In the online world, when people travel from one page to another after being enticed to, they need to know they've landed in the right spot. A good way to do that is to have pages be consistent. For example in search ads it is important to have keywords that were in the ad also on the landing page. Another example might be a meta description on an SERP that accurately describes a page that the user will land on.

    Best,

    Shawn
     
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  6. mak111

    mak111 Jr. VIP Jr. VIP Premium Member

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    Thank you guys for your help I think i'll go with identical titles for some of my stuff and see what happens :D
     
  7. sumit786

    sumit786 Newbie

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    There are so many things that can be done, the choices are endless. If your ranking URL gets 1000 keyword searches, you can look for a similar keyword that gets more than 1000 searches and substitute that keyword in your YouTube title. Even if your Youtube vid gets a higher ranking than your site, you still win.
     
  8. tompots

    tompots Elite Member Premium Member

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