Using monthly search volumes to measure seasonality

Seasonality has an important influence in many industries. Sam shares the process he uses to map seasonality on a site (including a Google Sheet template), and how to leverage the data in your SEO process.

By using seasonality insights as part of your SEO strategy you can gain a competitive advantage by being the first mover in a variety of critical areas for SEO optimisation, mainly:

• Internal linking
• Content publishing/republishing strategy
• On-page optimisation
• General SEO activity prioritisation

Source: https://www.samunderwood.co.uk/blog/seo-seasonality/