So, I was thinking that "jump to" links like this http://pawleysislandhammocks.com/care.php are going to be what google wants now. Since we now need longer articles wouldn't it make sense to organize them better too. I noticed Pawleysislandhammocks because they had a sitelink in their meta description. I'd never seen a sitelink in the meta description before. P.S. A sitelink is a link that Google displays automatically in the SERPs when it feels you are worthy. Anyone done any testing with this?