Using Google to Nail Down Your Internal Linking

Discussion in 'Black Hat SEO' started by PlanetSEO, Jan 12, 2011.

  1. PlanetSEO


    Dec 20, 2010
    Likes Received:
    Google?s algorithm is generally quite simple, build a solid topic-oriented website with a relevant Title, text and quality incoming anchor text and you can rank well. While simple in understanding, getting there can be complicated, due to the varying degrees of competition out there. Sometimes, it can be quite brutal.

    So, on your way to a Top Three ranking (Top Ten no longer matters), you follow the process you have been doing for years, mainly: doing directory submissions, getting articles posted in article databases, submitting press releases, reciprocal linking, buying links, etc. You know that linking with your internal pages is important, but there really hasn?t been anything solid which shows you which pages or how effective it really is.

    Until now.

    In order to maximize the power of your site; you need to link the RIGHT pages together. But which pages? It is as simple as asking Google. Seriously, it is that easy. Here?s how:

    Step One: Verify the keyword you are optimizing for converts. In other words, before you waste your time optimizing for it, make sure it delivers what you want ? revenue. Recently, a colleague of mine optimized her site for the keyword term ?ebay phone number? due to the traffic levels she found in her research. Unfortunately she didn?t take the time to test the traffic first.

    The result? Zero sales.

    But the zero sales weren?t the worst part. She received dozens of angry complaints a day by email and even over the phone which has led them to ?pull the plug? and removing the page from Google. Why? because people called her direct, not the phone number she listed.

    Don?t skip this step. The best way to test a keyword is via PPC. Period.

    Step Two: Search Google for your current organic ranking. I suggest changing the default setting from ten results per page to 100. This way you can search the Top 100 quickly for your site. Write down your current ranking (and make sure you aren?t logged in to your Google account when you perform your search!). You may also want to run it through the Keyword Competition Tool to check on the allinanchor competition.

    Tip: Get an account with Master Site Manager to track your rankings over time.

    Step Three: Ask Google which pages on your site are relevant for the keyword you are optimizing for. Just use the site command. For example, if I was optimizing for the keyword ?professionalism tips? I would search in Google: professionalism

    So, why did I search for just ?professionalism? and not ?professionalism tips?? That?s easy. I?m looking for ?relevant pages? and not ?exact pages.? This is generally helpful if your site has less than 500 pages indexed by Google.

    Okay, so now you have search results staring you in the face, so now what? Well, the first page that is listed in the results should be the page you are optimizing the keyword for ? normally a sub page of your site, which, in this case it is.

    The page is: professionalism.html which ranked #12 in the SERPs before this test. What I have listed are three additional pages. Now pages in the #3, #4 and #5 I will use. If you have Privacy Policies, Site Map files or anything like that, don?t use them. Why? We?re after buyers here and improving our sales funnel. Those pages don?t do that.

    Step Four: Place your targeted keyword phrase as anchor text on the relevant pages listed by Google in the search listed above. Make sure this is done within the BODY of the page and not just in the navigation, bread crumbs or the footer of the page ? it MUST be in the BODY of the page.

    That?s it.

    Result: I tested this with 80 keywords across my affiliate sites and 72 of them increased in ranking in just five days following the reindexing by Google. In the example, the phrase went from #12 to #5, from just one internal link. Adding the link on the other two pages the page went to #3.

    Of course the example I showed above is for a phrase that doesn?t convert ? it is just used as an example.

    Here is another method you can use this with. Let?s say you have a webmaster who wants to exchange links with you. Do the search on their site with the keyword you want to target and Google will tell you which pages are the best to have your site linked on.

    This just takes the guesswork out of linking, which is exactly what you want.

    Enjoy & Profit ;)
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