Using Facebook ads to promote another sites content? (details in post)

MrMcFister

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Outside of my small IM endeavors my real profession is in the high-end restaurant industry, and I have been helping open an establishment for some time now. We are getting closer to our opening time, and are hoping to stir some excitement by getting a local entertainment reporter to come check in on some of the exciting stuff we are doing. Assuming there is a good post about it from the news site/social media, is it possible to promote their content through Facebook's ad system so we can increase views in our local and target demographics?

Would I have to consult whoever publishes it about what to do, is it not okay at all, or is it okay to boost the post? I've done some digging, and can't find a good answer. Hopefully someone knows something here.

(To be clear - I am not talking about ripping content, I mean sharing then boosting their post through FB ads, or directly sending traffic to their website)
 
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