I own a few local yellow pages sites where let's say company ABC in Atlanta is listed. 99% of small businesses in the US don't use their own name to make adwords ads since they think to be listed in Google Places is all they need. I make the ad for the company ABC in Atlanta -> Google user clicks on this ad -> lands on my URL where I provide exact information about this company (map, address, phone etc.) -> and at the same time I use a lead form to monetize this traffic. Since the small businesses are not trademarks I think there should be no problem. But it seems like a lot of work adding thousands of company names into Adwords since the traffic will be fragmented so each company maybe gets 5-10 clicks/month. Will have to give it a try. Opinions? Thanks.