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Using A Separate Domain for Advertising with 301 - Best Method?

Discussion in 'White Hat SEO' started by seotophat, Oct 6, 2016.

  1. seotophat

    seotophat Newbie

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    Business has several categories of service and different offices for each line of service (three of them). The services are closely related (one serves residential, another serves commercial customers, etc. etc.) We want to make sure that the URL we advertise on business cards, Yelp listing for that office, Google Places for business, etc, brings up the main page for that service. In other words the company name is the same and the services are similar enough to not justify building separate websites for each lines of service.

    The strategy being considered at this point is to have the domain name used for advertising that service to do a 301 redirect to the subsection home page of that service on the main website.

    I'm curious what Google will do when it sees this domain in links on Yelp, etc and sees there are no pages for this website and it only redirects to this other domain? I assume Google won't index it, which is fine, but could it somehow have a negative effect on the main website, other than maybe losing 10% of the 'link juice' for backlinks using the alternate domain name? Or should we put a robots.txt on the alternate domain website (that isn't redirected) with a noindex directive to be safe? Or could that trigger some sort of red flag with Google Places for business that we are using a domain that is redirected and not indexed?
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    In general the practice involves creating highly tuned landing pages for Pay Per Click advertising where a "quality" score is calculated based on the relevance of the ad to the landing page to the target keywords being bid on. Having those highly tuned landing pages get you a higher ad spot at a lower Cost Per Click. The practice is allowed provided you no index the landing pages and no follow the links in the landing pages. People break those pages out onto a separate domain as an extra layer of protection so if anything technically goes wrong with them they are less likely to impact the primary domain.
     
    Last edited: Oct 6, 2016
  3. seotophat

    seotophat Newbie

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    That's an excellent point as I didn't even think about it from the Adwords Quality Score perspective. However, the actual website landing page for Adwords would be the main site anyway as the content would be the same compared to if we built a separate landing page. Are you saying the Quality Score calculation considers other site factors beyond just that landing page? (I don't think so) I know in a lot of cases with corporate websites, the microsite/landing page strategy works well for a narrow product/service focus but that's not the case here as the service offering is narrow to begin with so the actual content on the main website is already highly targeted to the point of serving well as an Adwords landing page.

    So I guess the answer to my question is, no, it won't have a negative effect on the main website from the Google SERP perspective, BUT, to be safe, add a noindex robots.txt directive? I just think Google (the algo) would think it's odd that the first time they are see this new domain it's a 301 but I suppose it happens all the time.