Useful Guides. How to deal with micro-spends on Facebook.

Initially, you need to assess the situation in the FB: is this a problem only for me and my friends, or for everyone? If it turns out that the problem is not comprehensive, then we go through the points and evaluate our launch.

Evaluating the bundle​

The very first thing we evaluate is our bundle. This is the reason for 80% of micro-spend. We check everything in turn:

• Testing different approaches to creatives
• Avoiding overlapping elements
• We take everything fresh and unique
• We use different domains: with history and fresh
• We are going through different cloaca methods: redirects, captchas, JS, errors
• Refreshing the white-pages

When working with bundles, we always try to do everything unique so as not to get unnecessary triggers in FB.

We try different GEO and offers, we check each element with a white bay. If we make sure that it's not a bunch, then we move on.

Checking payment cards​

These are rarely the reason for the ban, so we try to immediately exclude them from the category of possible variables.

What happens wrong with the payment card? The bins of the banks are being stashed. When a community begins to advertise on a large scale and cheat billing accounts from one bank, its details fall into the list of suspicious ones from the FB. Using cards of such banks gives a minus to the entire launch. It is usually easy to notice that the problem is in the card: when linking it, the FB gives billing below average and often gives errors and risks after linking.


Also, the trigger for the payment may be the difference in the GEO of the bank, billing and account with proxies. We make the maximum match to exclude these points. We take Euro bills and euro accounts, for example. We also try payment cards and accounts of the USA and CIS. We are testing what shows itself better.

Even if the payment card is overloaded, then it will still work on a good bunch and high-quality accounts.

Assessment of the quality of consumables​

Here you can sort through many options.

Between all actions, a recline is given. Logged into the account and do not touch it for a while. Next, we link the cards, then let the account lie down for another couple of hours to a day. And only after that we launch advertising. The more you move away from the actions of a typical webmaster and get closer to the actions of an ordinary advertiser, then better.

If it doesn't help, we have two options for the development of events:



1. You need better consumables

We take good farms, which fit high-limit BM, old FP with subscribers and likes. Then we give a rest between actions, as mentioned above, and only then we launch. Such a launch at first glance seems expensive, but at the exit its price is no more expensive than launching on an autoreg account. The math here is simple. We spend about $ 50 on BM, we launch from native advertising accounts, as we launch, additional cabinets are created — a maximum of 5 pieces.

As a result, for $ 20-30 we get a good trust advertising account. These $ 10 pay off and begin to make a profit on the first day (if there is a working bundle) due to the fact that the acc can spend $ 250.


2. Use trust accounts

The first and most obvious thing is to try different GEO accounts from mixes to good European ones, since countries of different regions have different trusts for FB.

Less obvious, and what many do not like to work with, are prepay accounts.

You need to work with these accounts carefully, because here "neighbors" can do more harm than on simple trends. You didn't put a limit on the card — and the next moment you lose hundreds of bucks. But there are also advantages: you get the money in advance, and the FB is more loyal to you.

Micro-spends on white advertising: what to do?​

Here we talk about those cases when everything is OK on the part of the FB, but we have micro-spends. But there is another situation when micro-spends touch everyone, even white advertising. What to do then?

To prepare. Briefly and clearly. There will be such periods and there is no getting away from them, but you can be prepared for them in advance.

How do we survive such periods:



1. We work with accounts for a long time

We try to withdraw each account to the ROI that suits us, and keep it, transferring it from month to month. Thus, when new launches become difficult and costly, we have old launches that live and give us the opportunity to keep the volume of traffic.



2. Warm up

A pre-warmed account on a white advertisement allows you to start during any storms. Even if some kind of ban is caught, an account with a spread has a much higher chance of getting out of it.

You can also buy poster trends. A little less high-quality than when you warm up yourself, but better than a regular account. Plus, such accs already have paid billing, which increases the trust of the entire account and removes the trigger for linking the card.



3. And the last thing — we whitewash

Yes, we can be banned, as well as other advertisers, but since our actions do not violate the policy in any way, the account is unban, and you can safely pour and pass all checks from the FB. The only thing that is easier to whitewash and maintain a good ROI on light offers is vision, fungus, rejuvenation… To whitewash, we remove all trigger words for FB from the promo, we do not guarantee instant results, we soften the approach — and now you are approaching the white advertiser and minimize the risk of non-launch as much as possible.

Conclusion​

We talked about our actions when faced with micro-spends. For us, the main components of solving any FB problem are a cold, calm mind, knowledge of options for what you can try, as well as tests, tests, tests… You now also know the options, so go ahead to test. And let the appearance of micro-spends no longer be a difficult task for you.
But if u have high spend - better work with agency BM (invoice)



Looking for a solution, keep calm and earn money - not easy, but u can!

This seems to be a "guide" with the goal of increasing thresholds on a number of accounts, am I correct?