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use quote = exact searches

Discussion in 'BlackHat Lounge' started by geniusmark, Jan 29, 2012.

  1. geniusmark

    geniusmark BANNED BANNED

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    hey I'm confused here.. use "keyword" for?
     
  2. therockz

    therockz Junior Member

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    searching exact phrase
     
  3. geniusmark

    geniusmark BANNED BANNED

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    what is that for? does it matter when doing keyword research?
     
  4. G-S-T

    G-S-T Executive VIP Jr. VIP

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    yes, you will find that many people start off their Google search with something broad.

    Flowers

    if that doesnt work then:

    Flowers in Liverpool

    if that doesnt work then:

    Buy flowers in Liverpool

    if that doesnt work then:

    "Buy flowers in Liverpool"

    If you have an EMD like buyflowersinliverpool.com then you have a small advantage when it comes to ranking the site to make money from adsense.

    When searching for keywords with the Adwords tool, you can specify:

    Broad

    or

    "Exact"

    Broad being : Buy flowers in Liverpool
    Exact being : "Buy flowers in Liverpool"

    You can use this information to help decide if your going to attempt to rank for this keyword.
     
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  5. zebrahat

    zebrahat Elite Member

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    What is used to identify an exact search is the brackets symbol or [ ]. The quotes or " " are called a phrase search, which restricts the search to the words within the quotes, but includes variations. Keywords within [ ] restricts the search to those words, in only that arrangement.

    A search for [flowers in Liverpool] should yield only results containing flowers in Liverpool.

    A search for "flowers in Liverpool" should yield results containing the words flowers in Liverpool, including Liverpool in flowers, etc.
     
    Last edited: Jan 29, 2012
  6. geniusmark

    geniusmark BANNED BANNED

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    I see. & Thanks.. my doubt was what is the different of this technique than just use the keyword research tool by google, which already have a tickbox for broad & exact
     
  7. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    "this is exact keyword" = competition number in google (the lower, the fewer marketers are going after the keywords, the easier it will be for you to rank it).

    this is exact keyword = exact keyword

    this exact keyword = broad keyword (only part of the keyword is used)

    another sample of this is exact keyword almost = phrase keyword (has the keywords in exact sequence, but might have extra keywords)
     
    Last edited: Jan 29, 2012