If you made two webpages and everything was equal except your primary keyphrase that is targeted on page 1 was locksmiths new york and one page 2 it was locksmiths in new york If the search was locksmiths new york would the extra stop word effect the result. Since most people will not type in locksmiths in new york, but would rather just type in locksmiths new york. The latter is the more frequent search but does not fully make sense in a webpage if for example you are writing We are a group of professionals. We are locksmiths in new york......... vs We are a group of professionals. We are locksmiths new york......... The second one being wrong, but it is the more frequent search. Will the two examples I gave rank the same, or will the one with the word "in" rank worse.