use of fake testimonials

Hi guys,

Im actually doing some cpa with landing page. My question is that if i can use some fake testimonials to use them on my landing and make a stronger conversion rate. How could it be bad for me?

Thank you

I don't think that google will take the time to verify if your testimonials are real, however, you still need to make them believable for the people that visit your site

Not a question about google... more about legal i dont want to receive a citation and sit in front of a judge. Could you say me if the use of fake testimonials is ilegal for cpa? What are the chances of getting caught? I am running privacy whois btw..

However, people come to benefit.

If you put a false testimony.
It is not good in the long run.

Google won't bother for your testimonials don't worry about that.

It's very unlikely you'll get any legal troubles, unless you're a) doing massive volume and b) running offers in niches that the FTC or other government agencies are coming after due to too many complaints (think fake claims related to health / financial offers). But if you are doing massive volume, hire a lawyer to talk you through how you can "tell stories" in an advertisement without breaking laws.

Otherwise, you're biggest problem will be the advertiser not liking it (usually because you're testimonials promise something they don't deliver). But that's unlikely if you know your niche and it helps your conversions back out.

Honestly, neither advertiser or CPA network really cares as long as it backs out, unless the fake testimonials are coming from celebrities / somebody else who can sue. High volume affiliates sometimes get sued by FTC for lying on landing pages, but that's just because the the FTC figures they're an easy target with lots of cash for them to take or they're lying about highly regulated niches like health or financial.

Truth is, nobody really cares if you're deceiving the general public unless you're doing it on such a big and brutal scale that complaints reach a critical mass. It's capitalism.

If the product actually works yes put some fake testimonials that will help build some social proof.Just create a comment section on the bottom of your landing page and set to moderated.They dont have be celebrities.

Do you believe testimonials you see on tv are real

VinceC said:

Do you believe testimonials you see on tv are real

Click to expand...

No I read their body language to know their are actors but most people fall for it because people have different preceptions of how they see things as real that is basic human psychology.They will do it if Oprah and other celebrites does it.

As long as you make the testimonials sound real and don't leak anything which you cannot provide there is no reason you cannot.

The fact is, the FTC doesn't approve of fake testimonials, but if you make it blend with the content on the screen it will blend perfectly.