1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Updating most pages in site, what happens?

Discussion in 'Black Hat SEO' started by Salamone, Aug 9, 2012.

  1. Salamone

    Salamone Newbie

    Joined:
    Jul 5, 2012
    Messages:
    12
    Likes Received:
    6
    I have e-commerce site where most pages are dinamically built from a DB (product pages). I would like to know what happens from the search engine point of view, when I update the whole catalogue.
    All the URLs, infact, are substituted by the new ones, so you have 30k pages disappear and 30k new pages added.
    How do search engines treat this and how should I manage these situations (quite frequent)?

    Thanks.
     
  2. Salamone

    Salamone Newbie

    Joined:
    Jul 5, 2012
    Messages:
    12
    Likes Received:
    6
    Any help on this? Updated yesterday, and today I had only 3 visits... Must find a solution!
     
  3. assphuck

    assphuck Senior Member

    Joined:
    Feb 22, 2009
    Messages:
    1,196
    Likes Received:
    905
    If all you changed was the URL structure you should have 301ed the old URLs to the new. When doing so, especially on a large site, it can take two or three months for traffic to be restored to its original state. If the SEO structure of the URLs is improved upon, ranks may be higher. But if the SEO structure of the URLs is poor, ranks may not return to the levels you once had without additional work.
     
  4. Salamone

    Salamone Newbie

    Joined:
    Jul 5, 2012
    Messages:
    12
    Likes Received:
    6
    It's not only the urls, when I update the product feed, all the old pages are gone and new ones are generated. New products, descriptions etc etc. So the old pages are 404 which I have redirected to the home page.
     
  5. Autumn

    Autumn Elite Member

    Joined:
    Nov 18, 2010
    Messages:
    2,197
    Likes Received:
    3,041
    Occupation:
    I figure out ways to make money online and then au
    Location:
    Spamville
    You are basically fucking yourself every time you do that. If you 404 the old URLs then the link juice from any existing backlinks (including internal link juice) to those pages is wasted. You should issue a 301 response rather than a 404, and probably redirect every old deleted url to a closely related new url if possible, rather than redirecting to the home page. In any case you are going to have big fluctuations every time you do this, because Google will take time to spider the new stuff and work out how it should be ranking.
     
  6. weruncompanies

    weruncompanies Power Member

    Joined:
    Feb 15, 2011
    Messages:
    605
    Likes Received:
    286
    Location:
    California, USA
    We just did this. No problems, site actually went up a few spots..
    Did a test run on a similar site, removed all product pages and didn't put them back up yet and it's doing fine..
    But the downside is the backlinks pointing to those pages.