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updating a website design, url rewriting for existing pages

Discussion in 'Black Hat SEO' started by Berkeli, Dec 7, 2012.

  1. Berkeli

    Berkeli Regular Member

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    Dear Black hatters,

    I have a new potential client with a directory for escorts and it literally sucks at the moment but has a nice PR. And he wants a complete new webdesign. So my question is how to rewrite the links through apache, i mean without loosing the link juice and the pr of the site, as I don't really want to deindex 1500 pages and index new ones. Should I be doing 301 redirect? then how google will find new pages without duplicate content ?

    thanks a lot in advance
     
  2. Endire

    Endire Elite Member Premium Member

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    Berkeli,

    Yes you would do a 301 redirect for the pages. Ideally you would want to redirect all old pages to similar new pages in order to preserve as much traffic as possible.

    You can do this through .htaccess. Note that not all link authority will be passed to the new pages. Really only a small percentage will be passed on. If you do the redirects correctly you should not see much of a change in your traffic.

    It is ok to leave the old pages up for a while until you are sure everything is working properly. Let Google and Bing know through webmaster tools that the address for the site has changed. Once everything is running smoothly, remove the old pages.

    This video and post should help,

    http://support.google.com/webmasters/bin/answer.py?hl=en&answer=83105

    Hope that helps,

    Shawn