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unsigned musician client

Discussion in 'Black Hat SEO' started by outsidethesquare, Oct 16, 2010.

  1. outsidethesquare

    outsidethesquare Regular Member

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    What would you guys do for a client who is an unsigned aussie hip-hop artist? He has really really good content and wants to get signed and book decent gigs and gain fans in Australia and internationally. How would you guys go about helping him?
     
  2. beezee

    beezee Junior Member

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    SEO for relevant popular artists. Teach him about paid traffic, mailing list, etc. Squeeze page for free tracks.
     
  3. outsidethesquare

    outsidethesquare Regular Member

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    You mean like rank him for the keyword "hilltop hoods" for example as he is an aussie hip hop artist and they are more popular aussie hip hop artist?
     
  4. 247hustle

    247hustle BANNED BANNED

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    promoting music isnt as easy as u think, maybe u should read "marketing like lady gaga" and dont forget if this succeed, dont forget me ;)
     
  5. GreenGoblin

    GreenGoblin BANNED BANNED

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    Of course he will need the basic things like a professional website + SEO work that's a giving, but outside of that. You need to develop a marketing plan this is what I would do. Since he is a hip hop artist you need to build up a story behind the artist. People need to know where he is from who he is what he's been through he needs to have a identity and the content he is writing needs to be relevant to the fans or audience he is trying to get to buy his music

    Once you established exactly who he is where he is from etc the creative process can start but also keep in mind when marketing music u have to create a marketing strategy within a marketing strategy kind of confusing right well let me explain.

    When dealing with Hip Hop u have 2 main markets mainstream who buys music and the underground who doesn't buy music they just bootleg it BUT! here's the interesting part about the 2 markets if the underground market doesn't cosign the artist the mainstream consumers will never buy the music.

    So now we at the point where we have to develop a marketing strategy for the underground market to cosign the Hip Hop Artist so we can get the mainstream market to buy it because that's the bigger picture so lets look at some relevant points on why the underground should cosign this person music

    1. He has to be authentic
    2. His music must speak to the underground
    3. His music must have a small crossover appeal
    4. he needs to have music appealing to both genders male and female

    Once the creative process is done, u will have to release music in the form of a mixtape to build a stronger appeal and prep the actual release of his or her album lets face it on 1 is gonna book a unknown act so you need to get his name out there. So when releasing this mix tape this is the formula you need to follow

    13 tracks BUT! make sure u stick the single from his album on the mix tape remember content on the mix tape and the album will be totally different however the only thing that will be the same is the single, and the purpose for that is to test the market for the single, if the underground likes the single you got something special.

    Now when u press up these mix tapes you have to press them up in the hundreds of thousands, and give them away DON'T SELL THEM!! u need to give them out u need to do no less then 80,000 mix tapes u gotta remember this is the early prep for the actual album. Now lets say u did all the grunt work and and u generated a buzz for this artist now the real work begins

    You need to Press up at least 100,000 albums doesn't cost much hit me up for a factory in china that will press them up at .25 for a full album, artwork and full packaging shrink wrap and so fourth.

    Hire a popular attorney might cost $10,000 or whatever currency it is over there but this is vital because your attorney will be able to get the album in popular chain stores like a wal mart or target the more high profile your attorney is the better chances u have of being successful they can make mountains move.

    Now u got everything ready, if the mix tape was any good, people should be calling to book u for shows based on the single from the actual album, u can do shows as long as u want BUT! remember u still need to work that single because the single is what your using to represent the album, if the single is good pick a good date to release the album get them in stores..and do more promo and marketing for the album if u come anywhere near selling 100k units independently

    you don't have to worry about calling labels to get a record deal they will be calling you.
    Now there's a lot of shit i skipped like BDS spins sound scan, publishing tons of shit i didn't mention but i can't write it all here ill be here for days good luck.

    QUICK EDIT: You can have the same effect with Itunes if u sell 100k albums via itunes labels will still seek you out, so if u don't have the money to press up physical disc and place them in stores, just go the digital route.
     
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    Last edited: Oct 16, 2010
  6. BENNY8877

    BENNY8877 Supreme Member

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    Come on guys, I'm surprised no one else thought of this. The quickest way to become a popular hip hop artist is to go to jail. Tell him to do a couple of years and he will be raking in the benjamins when he gets out.

    By the way this is a tried and tested method. It really works!!
     
  7. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    Awhile back, I posted an ebook that might help. You can get it HERE.

    It's important that the artist make some recordings, post his music on MySpace and Facebook and Youtube. If he's good, he will start building a fan base. He needs to also build a local fan base. That means doing live performances. Doesn't matter if he's paid or not. He just has to get as much exposure as possible.

    And as far as getting a record deal, forget about it. He will make a lot more $$$ if he goes independent. Nowadays, the labels want to see if you have done the footwork and built your fan base to a certain degree before they will even consider you. Ironically, once you have gotten a large enough fan base, you won't need them anyway.

    Cheers! - "Wiz"
     
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  8. powforlife

    powforlife Junior Member

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    Create Him Music profiles..... soundcloud, myspace music, make a nice html facebook fanpage, squeeze page, etc etc
     
  9. GreenGoblin

    GreenGoblin BANNED BANNED

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    Good advice, but you will need a major label sooner or later...even if u were independent and had a few million still wouldn't be enough for marketing and advertising of 1 album release, on a major level unless your goal is to stay independent, I'll give u a good example.

    I can put someone's record on radio right now with BDS spins but it will cost $10,000 for 1 single to spin for 4 weeks and thats not prime time slots that's just being on there air randomly for prime time slots it will cost $18,000 for 4 weeks for 1 single but heres the thing that's not nationwide that's only in 1 region the average artist leaks there single for 90 days before the album releases so heres what we looking to spend $18,000 for 1 region prime time hours for 3 months = $54,000 for 1 single if it was nationwide BDS spins it will cost u every bit of $350,000.00 easy maybe more.

    So ok, the album hasn't release because we need a distribution ok lets say we have a sweet contact and we can get distribution and we pressing up 500,000 records which is only gold currently in the industry pressing them up at .42 cents a unit .42 x 500k = $210,000 just to press them up not including shipping so we spent $350,000 + $210,000 =$560,000

    Before anything is even sold..BUT! we got more expenses we gotta do a video for the 1 single we have MIND YOU! this is only 1 single the average decent album from a hip hop artist if there lucky they will go 3 singles deep.

    so lets go ahead multiply that $560,000 x 3 singles since we already know what we gonna spend for 1 single so we are currently at 1.6 million now lets say to make this fair you know someone who can get u a decent video for $10,000 BUT WAIT ! we gotta put it on air right? so for prime time slots such as 106 and park, u can place your video during commercial breaks I don't know the current pricing but when i last checked with comcast it was $32.00 for a 30 second slot, 1 x a day but 1 time a day is not good enough we at least need it 3 x a day x 30 days BUT! WAIT! that's only in 1 region god only knows how much it cost for nationwide but to be fair we gonna say $50,000

    so radio + media promo $60,000 easy prolly a lot more but gonna keep the number low and simple WAIT! we gotta do that 3 x cause we doing 3 singles so $60k x 3 = $180,000

    AIIGHT so u get the point, if Cash Money, G Unit, Bad Boy etc if there still doing 50/50 ventures with major u can bet and believe u will be doing it too..most artist gonna have to sign a 360 deal now which is currently being used as the new business model for the record business where the label shares in everything, publishing, show money, endorsements etc and they take 50%

    so lets say u released this record and u sold gold status and u charged people $9.99 per record u will make 5 million nice little hustle but u will need a major to even sell 500k records..lol unless u already got 10 million stashed away.
     
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  10. outsidethesquare

    outsidethesquare Regular Member

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    Wow guys thanks for all your help. You brought up loads of stuff that I hadn't even thought about
     
  11. beezee

    beezee Junior Member

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    That's exactly right. Have him write reviews on his own site of his influences and SEO the shit out of em. If they have catchy titles it will bring in traffic and if there's a frame with an mp3 player set to start automatically while people read and he sounds like the more popular artist they were reading about then you've got targeted traffic. Let them opt-in for a free download.

    Local gigs are another opp to push the free DLs on the mailing list. IMO most musicians don't know shit about relationship marketing so a little can go a long way in this niche.

    Like GreenGoblin said give him a good backstory and tell it through an autoresponder and you can start building a local following.

    Also pandora, musicmatch, whatever other music recommendation services are great for getting heard by people that would probly dig the sound.
     
  12. GreenGoblin

    GreenGoblin BANNED BANNED

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    Yea man i actually study the "business of music" currently go to school for it. The best thing to do is to go the digital route since you don't have to spend a ton of money on creating MP3's and finding good SEO on this forum can give u some good exposure for your artist.

    The name of the game is "bottom line numbers" what have u sold, itunes sales are just as good a physical records in the store, because it can be tracked by majors, i wanna show u something.

    http://www.youtube.com/watch?v=hMtZfW2z9dw&feature=related

    This ringtone reached top 50 on itunes he was paid 50% of the earnings from it, a random story people made fun of now check this out.

    http://www.youtube.com/watch?v=6Ru5oN3wwA4

    He was at the BET awards performing the song, the reason they had him was because record executives saw it in itunes tracking (which they track daily) his ringtone was a hit even if it was by mistake.

    So trust me when i say go the digital route
     
  13. MiLiTARYiV

    MiLiTARYiV Senior Member

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    And the quickest way to become a actor/pop star is to sniff coke, drive on suspended license and do meth????? :eek:

    I dont know if anyone can get this for him? It might be helpful... I been looking for it as well.
    Code:
    [URL="http://www.%3cb%3erapfundamentals%3c/b%3E"]www.[B]rapfundamentals.com[/B][/URL]

     
    Last edited: Oct 18, 2010
  14. MiLiTARYiV

    MiLiTARYiV Senior Member

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    Antoine never did anything, he never even song the song! Gregory brothers did it with autotune. Crazy stuff


    Actually he got famous because his sister got raped and he said something catchy on the news live..
    http://www.youtube.com/watch?v=EzNhaLUT520

    The Gregory brothers http://www.youtube.com/user/schmoyoho ( brothers who own a biz and do parody's of people politician actors and so forth on youtube) mocked him with the song and video which u posted. The video took off and they put it on itunes which sold crazy. Antoine manager met up with them and got 50% of sales from Gregory Brothers.

    Wrap after that,he got radio deals, acting gigs, clothing line etc and just blew up over night going from rags to riches.


    So basically Antoine and the Gregory brothers blew up off each .

    This is their 1st meeting http://www.youtube.com/watch?v=n_8VzYEXMt0
     
  15. MiLiTARYiV

    MiLiTARYiV Senior Member

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  16. BENNY8877

    BENNY8877 Supreme Member

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    Hmmmm...not too sure. I'm kind of on the fence on that one.