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Unique Visitors vs. Hits?

Discussion in 'BlackHat Lounge' started by SpellZ, Feb 23, 2010.

  1. SpellZ

    SpellZ Regular Member

    Joined:
    Feb 8, 2009
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    Location:
    Toronto, ON
    What do you tell the advertiser?
    When they ask you about statistics?

    Like I thought about it.. and I'm wondering...
    If an IP is recorded only ONCE, so of course if your geo-targetted and age-targetted.. your "Uniques" will drop down slowly, while your returning visitors and your hits go high...

    So like.. what do you present?