Duane Forrester Session Title: Understanding Millennials and Knowing Why You Want Them. I?ll give you 7 Trillion Reasons. Session Description Seven Trillion Dollars. Nice round sum, isn?t it? Do you want some of that? We?ll take a look at the next generation of spenders and see what motivates them and what flat out turns them off. Along the way we?ll discuss the usual stuff around search marketing and social, all with an eye towards helping your business understand why this generation is going to change business, commerce and how we think of customers. Who is Duane? Duane Forrester has over 15 years? experience in the search, social and digital marketing fields, and is also the author of How To Make Money With Your Blog and Turn Clicks Into Customers, published through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar?s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online and currently works with Bing where he helps run their Webmaster community and program. Prior to this, he ran the SEO program at MSN. He has been featured on NYTimes.com, Forbes.com, Enterprenuer.com, SearchEngineLand.com and served as a Board member with SEMPO (Search Engine Marketer Professionals Organization), where he founded the InHouse Committee and SEMPO?s annual Industry Salary Survey. Duane Forrester is the current US Search Personality of the Year. UnGagged wanted to ask him 4 quick questions on his award. More about Duane here.