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Understanding Meta Tags - Twitter Cards, FB Open Graph, Search Engines, etc.

Discussion in 'White Hat SEO' started by Scorpion Ghost, Oct 20, 2013.

  1. Scorpion Ghost

    Scorpion Ghost Senior Member

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    I'm trying to understand "Meta Tags", and I need some help.

    From my understanding different sites understand different meta tags. For example, Facebook understands meta tags with the "og:" prefixes, and these meta tags (as facebook calls them) are the Open Graph meta tags.

    Then Twitter has the Twitter Cards as its own meta tags system-thing. And for twitter you not only have to add them but also kind of "contact" twitter in order for them to be enabled... or something like that

    Then we get to the important part.. Search Engines.. I've read and understand that the common belief is that Google uses the description for the snippet, the keywords are not used anymore, and the title tag also helps with SEO. But then some other smaller search engines still use the keywords meta tag. Ok, if you have anything to add as a fact or just an opinion on these then please do.

    The main question i am having is, are the "Meta Tags" for Google's Search Engine the same ones as for Yahoo and Bing and all the other search engines?

    Or does every search engine has it's own Unique "Meta Tags" system like Facebook and Twitter have???

    If that's the case (which i'm hoping it's not), can anyone point me to a tutorial which displays the meta tags one has to use for every search engine (at least the main/major ones)??

    Thanks for the help...
     
  2. notyourmatey

    notyourmatey Power Member

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    meta tags are same for those search engines. i use meta description, keywords and depending on website different schema tags. meta tags won't help you a lot in ranking site- most important is website optimization and backlinks.
     
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  3. Scorpion Ghost

    Scorpion Ghost Senior Member

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    That's just great to hear... A great relief, lol... :p


    Schema tags... I have no idea what these are. If you can give me a little bit of information on these? But it's cool if you can't don't bother i will research it and then come back with any questions i get...


    Yeah i understand that.. Although the Description Meta Tag will help you get a few more clicks, assuming its properly optimized and attractive (as in, attracts people to click on the post when it comes up in a search result), right?

    And then the Keywords Meta Tag will help you rank a little (talking about some search engines that still use them, because i read that Google, Bing and Yahoo do not), right?


    And as far as the website optimization and backlinks go that's good info, thanks a lot.. But i'd rather not elaborate on that right now as i got enough confusion right now with Meta Tags... Thanks though :)
     
    Last edited: Oct 20, 2013
  4. Scorpion Ghost

    Scorpion Ghost Senior Member

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    Ok, i think that i've been going about this all wrong. Apart from Twitter which has the Unique to it Twitter Cards, the rest is all mostly broken down into 3 categories.

    1. Open Graph Protocol
    2. Schema.org
    3. Plain Meta Tags/or/Search Engine Tags (I guess that's how i would call them since - to my understanding - search engines all use the plain/search engine tags)

    And then from that point on, Facebook uses Open Graph meta tags. Google+ recommends the Schema.org, but if there isn't one, then if falls back to Open graph, and if there isn't one, then it falls back to the plain meta tags, and if there are none of those then it falls back to Best guess from page content (not recommended)... And LinkedIn also uses Open Graph, falling back to search engine meta tags if there is no open graph in place. (I'm not 100% sure about LinkedIn though)...

    Well, there it is... a few hours wasted... and many more to go...

    Just tell me if im on the right track?

    Thanks