1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Understanding Local SEO Results

Discussion in 'White Hat SEO' started by Logician, Oct 31, 2013.

  1. Logician

    Logician BANNED BANNED

    Joined:
    Apr 4, 2013
    Messages:
    584
    Likes Received:
    581
    Can someone help me understand why company#2 is in position B, when it looks like company#3 should be outranking it. Here is what I would think is the most important information for ranking locally. What information am I missing here?

    Company #1
    Ranking - Position A
    NAP Consistency - No errors showing
    Backlinks - 2.3k
    Age: 13 years 6 months
    site:http://www.company1.com -352 results
    Google reviews - 3

    Company#2
    Ranking - Position B
    NAP Consistency - 112 errors
    Backlinks - 2
    Age: 3 years 1 month
    site:http://www.company2.com - 9 results
    Google reviews - 2

    Company#3
    Ranking - Position C
    NAP Consistency - No Errors showing
    Backlinks - 1.2k
    Age: 13 years 4 months
    site:http://www.company3.com - 110 results
    Google reviews - 52
     
    Last edited: Oct 31, 2013
  2. royserpa

    royserpa Jr. VIP Jr. VIP Premium Member

    Joined:
    Sep 28, 2011
    Messages:
    4,650
    Likes Received:
    3,493
    Gender:
    Male
    Occupation:
    Negative Options aka Rebills!
    Location:
    Royserpa
    Home Page:
    Idk buddy, maybe Company 2 was spammed to death?!
     
  3. Adam718

    Adam718 Senior Member

    Joined:
    Jun 19, 2012
    Messages:
    1,015
    Likes Received:
    433
    Occupation:
    Freelance writer and SEO Specialist
    Location:
    NYC
    I'm beginning to think local results are random as well.
     
  4. Logician

    Logician BANNED BANNED

    Joined:
    Apr 4, 2013
    Messages:
    584
    Likes Received:
    581
    Everything I've researched about local seo, in my specific niche it seems to contradict.

    I just checked out a company lets say their main building is in Oak Hill. After looking through their citations, I see the majority of their listings showing an address in Sun city, and Hudson, and only found one citation with an address that said "Austin, TX." How in the world are they ranking in the top 7 for Austin TX + Type of business for the keyword.

    Their NAP is completely inconsistent, with 200 errors detected. I typed just their phone number into google and the top search was some kind of phone number report with Dallas listed. Hmm.
     
  5. Nigel Farage

    Nigel Farage BANNED BANNED

    Joined:
    Feb 8, 2012
    Messages:
    563
    Likes Received:
    1,495
    Keep digging. What about Yelp? Kudzu? Better Business Bureau? Etc... There are other metrics, and I think they vary in significance from niche to niche and from area to area. Another thing to consider is whether or not the business is optimized for Zip Codes. Some businesses do this and some do not. One theory I consider is that a business that is optimized for multiple zip codes might be considered more "legit" than those that are not. Also consider the possibility that the Letter A site isn't "winning", it's there because the others are being punished.

    Local Business Owners are FRESH MEAT for these hack, low-rent, blackhat "SEO's" that sell them shit services, when in fact they don't know jack-shit about Local SEO. You probably know exactly who I'm talking about.
     
    • Thanks Thanks x 1
    Last edited: Nov 1, 2013
  6. Logician

    Logician BANNED BANNED

    Joined:
    Apr 4, 2013
    Messages:
    584
    Likes Received:
    581
    Thanks Nigel for the informative feed back. I have compared Yelp reviews, but I have no compared Kudzu, BBB, etc. I'm definitely going to keep digging, and gathering data until I find a pattern that equals the results I am seeing.

    For the last part you speak of, I know exactly what you are talking about. Joining black hat world can be like a man first entering prison. A lot of guys are just looking to rape you, financially.
     
    Last edited: Nov 1, 2013
  7. Techxan

    Techxan Elite Member

    Joined:
    Dec 7, 2011
    Messages:
    3,093
    Likes Received:
    3,585
    Occupation:
    Local SEOist
    Location:
    TEXAS (you have to yell, its the law.)
    Before you can draw any conclusions you also need to look at onpage SEO, and googlre + metrics. Linking out to a site in bad neighborhod can cost you rankings now, so that might be an influence too..
     
    • Thanks Thanks x 1
  8. MafiaBoss

    MafiaBoss Elite Member

    Joined:
    May 5, 2012
    Messages:
    1,522
    Likes Received:
    1,031
    Occupation:
    Currently Un-Occupied
    Location:
    In granny's Basement
    Home Page:
    agree..............
     
  9. Logician

    Logician BANNED BANNED

    Joined:
    Apr 4, 2013
    Messages:
    584
    Likes Received:
    581
    How does Google define a bad neighborhood?
     
  10. Nigel Farage

    Nigel Farage BANNED BANNED

    Joined:
    Feb 8, 2012
    Messages:
    563
    Likes Received:
    1,495
    Damn good question.
     
    • Thanks Thanks x 1
  11. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

    Joined:
    Nov 10, 2012
    Messages:
    10,119
    Likes Received:
    28,558
    Gender:
    Male
    Occupation:
    Fun Lovin' Criminal
    Location:
    London
    Home Page:
    Anywhere where Ropa lives.
     
  12. UNCLEBUCK

    UNCLEBUCK BANNED BANNED

    Joined:
    Jan 28, 2013
    Messages:
    605
    Likes Received:
    254
    My definition of a Bad neighbourhood =
    1) link from a site/s that shares the same ip as many other sites. Normally a network of sites.
    2) links to sites which have less then 10% of their entire website pages are indexed.
     
  13. benarata

    benarata Junior Member

    Joined:
    Oct 12, 2013
    Messages:
    177
    Likes Received:
    31
    Is it for a roofing co? They may be using a fake address in downtown austin.
     
  14. bakingsoda25

    bakingsoda25 Newbie

    Joined:
    Aug 3, 2011
    Messages:
    31
    Likes Received:
    1
    Holy Crap Batman!


    :)
     
  15. Logician

    Logician BANNED BANNED

    Joined:
    Apr 4, 2013
    Messages:
    584
    Likes Received:
    581
    Romania? That's where he said he is moving to.
     
  16. dr.Hus

    dr.Hus Regular Member

    Joined:
    Oct 24, 2011
    Messages:
    265
    Likes Received:
    140
    Occupation:
    web design
    Location:
    www
    i second that statement :=)
     
  17. DangerousDEN

    DangerousDEN Regular Member

    Joined:
    Sep 12, 2011
    Messages:
    202
    Likes Received:
    18
    How did you determine that? Any software?
     
  18. sags22

    sags22 Junior Member

    Joined:
    Feb 14, 2013
    Messages:
    112
    Likes Received:
    4
    You cannot be sure of the results in any case as the local SEO results might be completely random at times. Keep searching for the cause as the results also vary from niche to niche. Make sure that your site is optimized for zip codes as they may get you better results

    Mention the zip code several times along with address. Buy a manual local directory submission service too
     
  19. Conor

    Conor Jr. VIP Jr. VIP

    Joined:
    Nov 7, 2012
    Messages:
    3,362
    Likes Received:
    5,423
    Gender:
    Male
    Location:
    South Africa
    Home Page:
    Are these Google Places results? As far as I know, the closer a business is to your location, the higher up it will be ranked. Allowing for other ranking factors as well of course.

    So, if your location in Google is "New York City", the closer a business is to the CBD, the better.