Ultimate Monthly Web Activity Checklist For SEO Activity - Agency, Inhouse or Freelance.

Discussion in 'White Hat SEO' started by lolseo, Jun 24, 2016.

  1. lolseo

    lolseo Power Member

    Feb 8, 2013
    Likes Received:
    Hi all.

    If you are a freelance SEO, inhouse SEO, or work for an SEO agency, you will have a set of tasks you carry out every. single. month. for your client(s)

    What is a "base list of activity" you would carry out on a monthly basis for every client? I know SEO for every client will be different, particularly when it comes to off site campaigns, but as a "basic every month checklist" what would you do for a client?

    I want to make a comprehensive list in this thread. There are a lot of seo audit check list guides online, but very few (if any) monthly seo activity for clients checklist.

    Here we go.

    1 - On Site SEO
    Using Automated Site Auditing Software Such As MOZ, SEMRush, Raventools etc

    This software will crawl your site and email you, or allow you to accessed via a dashboard, of any on-site issues for you to look at. For small websites that do not have new pages added very often, this should not change very often. For large (or growing sites), particularly e-commerce sites were products are being added/removed daily, categories are being added/removed, landing pages are being added/removed, there will be a larger time attached to this type of activity.

    1. Duplicate Meta Descriptions - Rewrite these to make sure each is unique.
    2. Missing Titles Tags - Make sure each page has a unique title tag. Write title tags for empty pages.
    3. Duplicate Title Tags - Change to make sure each is unique. If i have canonicilised a page I would not bother to rewrite titles. Checking for this can help you discover keyword cannibalism. If you find this, make sure to edit those pages so that you do not have multiple pages on site attracting the same keywords.
    4. Duplicate content issues. Either re-write content, add a canonical tag, delete page and 301 to another section.
    5. Broken links - internal and external. Point to working web pages / remove links
    6. 404's - 301 to most relevant page
    7. Check for crawl errors - Check for crawl errors using moz/semrush/raven/search console. Make sure robots.txt isn't blocking important pages from being crawled. Follow the advice from the software you are using to fix errors.
    8. Temporary Redirects - More often than not, these should be changed to 301s
    9. Check for Thin Content - Either from your Moz/SEMRush/Raven or a crawl from screaming frog. Add content if needed. E.G a short blog post, expand it. A product page, add a more detailed description, features etc. If the page does not need more content, but is similar to another page, add canonical tag.
    10. Missing h1 - add a h1
    11. Check for empty folders. Maybe not a monthly task - but something id check. Ensure that 404 pages are not actually empty folders. If you find empty folders for example www.domain.com/category/actual-category-name/post-title remove the /category folder. Then redirect all broken links to new URL structure. This will take a level of depth out of your site architecture, and can help increase visibility as link juice will flow to pages more efficiently.
    12. Images missing alt tags / titles. Write a title and alt tag for every image.
    13. Page speed optimisation. Either from moz/semrush/raven or a manual check from google page speed insights or Pingdom. Pass recommendations onto developers. This could be compressing images, changing code etc. Recommendations are made from the software that ran the check.
    14. Missing Meta Descriptions - Write unique meta descriptions for every page.
    15. URL structure - Maybe not a monthly task. URL's should not contain characters such as _?#!~ etc. Depending on CMS you may be able to change this yourself. Bespoke sites, speak to development team to change. URL's Should be short, lowercase and contain relevant keywords.
    16. Sitemap - Make sure sitemap is submitted to search console
    17. Inbound Links - Monitor inbound links from WMT/Search Console. If huge number of links have appeared, disavow via search console.
    18. Meta Data - Rewrite titles and descriptions that are too long
    19. Page Depth Level. Ensure key pages can be accessed within 3 links, and from the navigation. I.E a user doesnt have to navigate 3 clicks to one page, to then find an internal link pointing to a blog post, product page or category page.
    20. GA/WMT - Ensure GA and GWT(Search Console) is working correctly.
    21. External Links - Maybe not a monthly task. Also related to broken links above. Make sure your site is not linking out to broken links. If you find these, change or remove them. Nofollow or remove links pointing to "shady" external sites.
    22. Content Quality. Also falls under checking for thin content as mentioned above. Make sure content quality is "good". Defining "good content" is difficult - but it should be of substantial length, not be keyword stuffed, not containg hidden or invisible content, contain other media sources, images, videos (images should be optimised). Formatted well, reads well.
    23. Bounce rate. Maybe not a monthly task. Monitor pages with a high bounce rate. If you find a page has consistently had a high bounce rate, look to improve the content, or set up further tracking in GA to reduce bounce rate. E.G if a user lands on your page to download something and leaves, set this download link as an event so it does not track as a bounce. If it is a blog post with a high bounce rate from all traffic sources, look to improve the quality of the post by; improving design, readability, make meta data more relevant, the actual content / what is being written (or answered) by the piece, check the page speed loading (you may need to compress images) interlink to other posts. You may find some pages are not needed, and want to delete and redirect them.
    24. Blog Post Writing / Content Creation. General "interesting" or opinion pieces can be written, but the majority of your content should be written to address queries, questions or problems, that is identified from keyword research and/or customer queries/questions being asked on forums/online. Long Tail, lower search volume, lower competition terms should make the bulk of posts, allowing you to more easily bring in new visitors without having to carry out too much offsite activity.
    What Else?
    Please add more in the comments below, and I will add these into this section and credit you. Any tools / methods you use please feel free to include.

    2 - Offsite SEO
    This will be more different from client to client and project to project, but there is still a list of activities that everyone should cover and track. Please include any you feel I have left out.

    1. Monitor Rankings - MOZ/SEMRush, Proranktracker and other software allows you to monitor keywords. You should have a core set of keywords related to core pages on your website that you monitor on a weekly/monthly basis.
    2. Inbound Links - Mentioned above. Track new inbound links coming into the site. Spammy links you should disavow. You can also export new links from your software, or manually built links, into a spreadsheet, so you know who is linking to you, and can manually check these every 3/6 months to see if any have dropped, contact them , and get the link back. It also is helpful to know who has linked to you, so you can maybe acquire more links in the future, either for this client, or another project.
    3. Brand mentions - Track mentions of your brand to see who is talking about you. You can try to captilise on this by reaching out to the authors and ask for a link to your site. You can also monitor if you are receiving bad press about your business. Tools to use; google alerts, MOZ fresh web explorer. Please feel free to add any more in the comments below and i will update this.
    4. Anchor Text - More an audit task, but it can be tracked monthly. Ensure you are not carrying out a link building campaign and over optimising on text. If you notice a lot of links with a lot of optimised anchor text coming in, you could be the victim of a negative SEO attack. Use this info to investigate further and disavow if needed.
    5. Competitor Analysis. Use open site explorer/Ahrefs/Majestic/SEMRush to keep track of what new links a competitor has acquired, how it has affected their site metrics (DA,PA, Domain Rank, Trust Flow). Find potential link building opportunities and targets.
    6. Link Building. Depending upon the budget of a client, some months might not involve any link building (for example if a campaign requires content to be created for onsite - or off site, or if onsite technical seo work needs to be done) however assume it is your own personal site, you are an inhouse SEO, or your client has the budget for this. Each month you should be looking to build links. There are dozens of ways to do this, and you might not build the same links every month, but as a "basic" you should be doing the following;
      1. Submitting to relevant directories. Bright Local, White Spark & Moz Local. Local submission for citations is essential for local SEO.
      2. Guest Posting. Find guest posting opportunities from competitior backlink analysis, and google search modifiers, and from relationship building (follow on social, share their content, comment on their content, build a relationship then ask for a guest post)
      3. Competitor Link Analysis. Look to see how competitors are acquiring links and mimick this. For example, a competitor might have created a blog post and received a natural organic link from another site or blog. You could create a similar, better piece of content, and contact every one of the sites that has linked to your competitor. You might find your competitors are doing a lot of guest posting, or sending their products for review to bloggers. Follow suit, and research further to expand your linking opportunities.
      4. Private/Public Blog Network. An essential. Build a private or public blog network (private are registered domains, public are web 2.0's). I would advise to follow Matthew Woodwards guide on tiered link building. The beauty of this is, if you are an agency, or freelance SEO, you can use your network across multiple clients and personal projects.
      5. Forum, q&a, reddit posting. Start sharing your content (in a non spammy way) to q&a sites, forums, reddit, and other community sites
      6. Share content across facebook, twitter and google+
      7. Create an RSS feed for your blog. This will allow you to automatically get links to your site from sites that scrape your site. You should also submit to RSS directories.
      8. Apply for industry events/awards.
      9. Get interviewed about your business.
      10. Submit PDFs/infographics/presentations to pdf/infographic & slidedeck submission sites.
      11. Attend networking events/business meets. You can get your business included on these types of sites
      12. Ask suppliers/distributors or clients for links to your site. Are you an ecommerce site? Get listed from the brands websites you sell. Are you a b2b company offering a service? Get a client to write a testimonial or mention you.
      13. Link reclamation. Look for mentions of your website online and get in touch to reclaim un-linked brand mentions.
      14. Sponsor local organisations/charities & get a link back to your site.
      15. Offer your services/deliver talks to colleges/Universities to get coverage and links from them and their associated bodies and press.
      16. Google any of the above tactics for more in depth guides and info on how to do this type of link building.
      17. Any other link building strategies? Please post them below and i'll include them and credit you in this original post.
    7. Social Media Calendar. Will not apply to all SEO Clients, but if you are looking after your own projects, are an in house digital marketer, or a client has budget for it, then you should create a social calendar. As a minimum share across facebook, twitter and if possible, instagram and G+, some industries will get great benefit from Pinterest or other niche social channels. You should share new blog posts, ever green content, images, share content from others in your niche, provide q&a opportunities.
    What Else?
    Any other off site activity you should be doing a monthly basis? Post it here and i will update the list and credit you with your recommendation.

    The above is quite a comprehensive list of monthly (or at least regular) tasks to carry out if you are an SEO.

    There is likely things I have missed, and I invite you to post below so we can maintain this page as a comprehensive guide.

    • Thanks Thanks x 1
  2. validseo

    validseo Senior Member

    Jul 17, 2013
    Likes Received:
    Professional SEO
    Seattle, Wa
    Here are the other 600+ things to consider too! This is my personal list that I curate and use. :) I start an engagement by identifying which things on the list are most applicable to a client or website. It also lets me provide an itemized list of activities I'll be doing for a client that they can pre-approve so we are all on the same page with how time is spent.
    1. Bing Webmaster Tools - Bing webmaster tools integrated?
    2. Bing Webmaster Tools - Check for bing alerts
    3. Bing Webmaster Tools - Check Bing site activity for issues
    4. Bing Webmaster Tools - Submit sitemaps to bing
    5. Bing Webmaster Tools - Fetch as bingbot
    6. Bing Webmaster Tools - run the Bing SEO Analyzer
    7. Bing Webmaster Tools - Use the bing markup validator
    8. Bing Webmaster Tools - Check the bing crawl control
    9. Bing Webmaster Tools - Check the bing ignored parameters
    10. Bing Webmaster Tools - Use the bing Page Preview tool
    11. Bing Webmaster Tools - Check Bing disavow file
    12. Bing Webmaster Tools - Check bing geo-targeting
    13. Bing Webmaster Tools - Check that social pages are set up in Connected Pages
    14. Bing Webmaster Tools - Use app linking to register website apps
    15. Bing Webmaster Tools - Check user list for people who no longer need access
    16. Bing Webmaster Tools - Check the page traffic tool
    17. Bing Webmaster Tools - check the index explorer
    18. Bing Webmaster Tools - check the search keywords report
    19. Bing Webmaster Tools - check the SEO reports
    20. Bing Webmaster Tools - check the inbound links report
    21. Bing Webmaster Tools - check the crawl information
    22. Bing Webmaster Tools - use the bing mobile friendliness tool
    23. Bing Webmaster Tools - Check for malware
    24. Bing Webmaster Tools - Check track certificates
    25. Bing Webmaster Tools - Check bing places for local businesses
    26. Development Quality - Google Page Speed Insights Evaluated?
    27. Development Quality - Chrome Developer Tools check for network and scripting errors?
    28. Development Quality - HTML validates?
    29. Development Quality - Proper Doctype and encoding type used?
    30. Development Quality - Analyzed site's redirection usage?
    31. Development Quality - Are multiple sites using the same GA code?
    32. Development Quality - Are subdomains being used?
    33. Development Quality - Can you wildcard new subdomains?
    34. Development Quality - Is URL rewriting being used?
    35. Development Quality - Site tested with Google's mobile testing tool?
    36. Development Quality - Website technology stack checked?
    37. Development Quality - Checked for bad redirects: 302,307,meta refresh, JS redirects
    38. Development Quality - Checked for redirect chains
    39. Development Quality - Link protocols adapt for HTTPS access
    40. Development Quality - SSL certs are valid
    41. Development Quality - Pages don't query mixed secure/insecure assets
    42. Development Quality - Check Cert expiration dates
    43. Development Quality - Webserver compression enabled
    44. Development Quality - Webserver caching enabled
    45. Development Quality - Minified CSS/JS/HTML
    46. Development Quality - Images are web optimized?
    47. Development Quality - Does mobile site require mouseover events?
    48. Development Quality - Check for browsable directory roots
    49. Development Quality - Image sizes , images compressed
    50. Development Quality - Check for too many remote includes
    51. Development Quality - 3rd party tracking
    52. Development Quality - Checked for chained redirects?
    53. Development Quality - Checked CSS Validation
    54. Development Quality - Checked for unused 3rd party code?
    55. Development Quality - Checked Doc type is HTML5
    56. Development Quality - Site uses lazy load?
    57. Development Quality - Website uses staging servers? Are they indexed by google?
    58. Development Quality - Checked server uptime stats?
    59. Development Quality - HTTP Expires Headers
    60. Development Quality - Weak SSL Ciphers
    61. Development Quality - Check for blocking by X-Robots-Tag HTTP Header
    62. Domain - Domain History checked in Archive.org?
    63. Domain - Whois information correct?
    64. Domain - Domain expiration checked?
    65. Domain - Is domain geo-limiting the intended target audience?
    66. Domain - Length of domain registration term
    67. Domain - Number of subdomains
    68. Domain - Check for private whois
    69. Domain - Check for false whois
    70. Feeds - Google product feeds checked
    71. Feeds - google product review feeds checked
    72. Feeds - Does the site have an RSS feed?
    73. Feeds - RSS feed validates
    74. Google Analytics - SEO Revenue Reporting is set up
    75. Google Analytics - Tracking syndicated search revenue
    76. Google Analytics - Tracking SEO experiments
    77. Google Analytics - Tracking Safe Search Revenue
    78. Google Analytics - Created an SEO Revenue Finder Report
    79. Google Analytics - Google Analytics Integrated?
    80. Google Analytics - Google Analytics E-commerce Tracking Integrated?
    81. Google Analytics - SEO Revenue Attribution Vetted?
    82. Google Analytics - Only on GA property on a page
    83. Google Analytics - GA Demographics tracking is set up
    84. Google Analytics - AdWords is properly linked
    85. Google Analytics - AdSense is properly Linked
    86. Google Analytics - Internal IP addresses are excluded from analytics
    87. Google Analytics - UTM campaign parameters are being used
    88. Google Analytics - Event tracking is set up
    89. Google Analytics - Checked the website's traffic stats?
    90. Google Analytics - Bounce rates
    91. Google Analytics - Goals cataloged and properly set up in GA?
    92. Google Analytics - GA linked with GWT?
    93. Google Analytics - Tracking outbound links in GA?
    94. Google Analytics - Tracking social sharing in GA?
    95. Google Analytics - Tracking promotions in GA?
    96. Google Analytics - Setup Goal Tracking reports?
    97. Google Analytics - Check for excluded bots in GA?
    98. Google Analytics - Check Site Traffic
    99. Google Analytics - Check returning visitors
    100. Google Analytics - Check average session duration
    101. Google Analytics - Check the % of new sessions
    102. Google Analytics - Check the User Flow for drop offs
    103. Google Analytics - Check the user flow for new session drops offs (bounce back to serp)
    104. Google Analytics - Check user flow group details for problem pages
    105. Google Analytics - Check the internal bounce rate (may indicate navigation problems)
    106. Google Analytics - Check behavior - site content - landing pages
    107. Google Analytics - Check for time on page events.
    108. Google Analytics - Check behavior - site content - landing pages - filter to 1 page per session (bounce back to serp)
    109. Google Analytics - Check the mobile overview
    110. Google Analytics - Check bounce on mobile vs desktop
    111. Google Analytics - Check time on site for mobile vs desktop
    112. Google Analytics - Check Acquisition SEO Query Stats
    113. Google Analytics - Check the social overview for social referrals
    114. Google Analytics - Check site speed
    115. Google Analytics - Check your device stats
    116. Google Analytics - Check browser vendor stats
    117. Google Analytics - Check Audience Demographics
    118. Google Analytics - Check Audience Interests
    119. Google Analytics - Check Audience Age Ranges
    120. Google Analytics - Check Audience Genders
    121. Google Analytics - Catalog and quantify traffic sources
    122. Google Analytics - Catalog pages with high volumes of comments or reviews
    123. Google Search Console - Preferred domain is set?
    124. Google Search Console - Preferred domain is consistent with how the site is linked?
    125. Google Search Console - checked if CSS/JS is being blocked?
    126. Google Search Console - Is Google Search Console Integrated?
    127. Google Search Console - Checked for GWT messages for site?
    128. Google Search Console - Checked GWT for security Issues?
    129. Google Search Console - Check GWT for missing or duplicate titles & descriptions
    130. Google Search Console - Check GWT for short meta descriptions?
    131. Google Search Console - Check GWT structured data for errors?
    132. Google Search Console - Check GWT Index Status?
    133. Google Search Console - Checked GWT Content Keywords?
    134. Google Search Console - Checked GWT blocked resources?
    135. Google Search Console - Checked GWT Crawl Errors?
    136. Google Search Console - Checked GWT Crawl Stats?
    137. Google Search Console - Checked GWT robots.txt tester?
    138. Google Search Console - Checked GWT Sitemaps?
    139. Google Search Console - Checked GWT URL parameters?
    140. Google Search Console - Checked how Googlebot renders the page?
    141. Google Search Console - Checked crawl errors
    142. Google Search Console - Checked for duplicate titles and meta descriptions
    143. Google Search Console - Checked for indexed pages
    144. Google Search Console - Is HTTPS causing duplicate pages?
    145. Google Search Console - Is trailing slash causing duplicate pages?
    146. Google Search Console - Site checked for malware? https://developers.google.com/safe-browsing/
    147. Google Search Console - Does their sitemap have more than 50,000 links or > 10MB unzipped?
    148. Google Search Console - Do they have query parameters being indexed?
    149. Google Search Console - Google sitemap is broken into page types?
    150. Google Search Console - robots.txt checked
    151. Google Search Console - google sitemaps checked
    152. Google Search Console - www. non-www. and https properly configured in GWT?
    153. Google Search Console - Checked for Orphaned Backlinks?
    154. Google Search Console - Categories and tags used in blog posts?
    155. Google Search Console - Checked the disavow file?
    156. Google Search Console - Checked Inbound link anchor text?
    157. Google Search Console - Checked number of referring domains?
    158. Google Search Console - Created Google Instant previews?
    159. Google Search Console - Checked Structured Data
    160. Google Search Console - Check for unnecessary hentry
    161. Google Search Console - Check keyword rankings, CTR, impressions
    162. Google Search Console - Check page rankings, CTR, impressions
    163. Google Search Console - Check keyword rankings by page
    164. Google Search Console - Check mobile keyword rankings
    165. Google Search Console - Catalog keywords by niche
    166. Google Search Console - Check daily averages for impressions and CTR
    167. Google Search Console - Check the links to your site
    168. Google Search Console - Check for your best links
    169. Google Search Console - Check for your worst links
    170. Google Search Console - Check your internal links mostly point to the pages you want to rank
    171. Google Search Console - Check for manual actions
    172. Google Search Console - Check international targeting
    173. Google Search Console - Check mobile usability
    174. Google Search Console - Check for blocked css and js
    175. Google Search Console - Check index status for drop offs and abnormal page counts
    176. Google Search Console - Check content keywords for spam keywords
    177. Google Search Console - Check content keywords that site keyword target is being achieved
    178. Google Search Console - Check blocked resources
    179. Google Search Console - Check crawl errors
    180. Google Search Console - Check crawl stats for issues and frequencies
    181. Google Search Console - Check fetch as google render errors
    182. Google Search Console - Check total clicks versus total impressions for title CTR problems
    183. Google Search Console - Check google's crawl budget for the site
    184. Google Search Console - Check for crawl rate modification
    185. Google Trends - Website's keywords trended?
    186. Google Trends - Charted site's seasonal trend?
    187. Google Trends - Check trending searches
    188. Google Trends - Check trending on youtube
    189. Google Trends - Check Google Correlate
    190. Google Trends - Check Top Charts
    191. Google Trends - Subscribe to google trends reports
    192. Google Trends - Use Trends - Explore
    193. Google Webmaster Guidelines - Check that all pages are linked
    194. Google Webmaster Guidelines - Make sure that your web server correctly supports the If-Modified-Since HTTP header
    195. Google Webmaster Guidelines - Check preventing crawling of infinite spaces such as search result pages
    196. Google Webmaster Guidelines - Submit new sites and content to http://www.google.com/submityourcontent/.
    197. Google Webmaster Guidelines - Ensure that your <title> elements and alt attributes are descriptive, specific, and accurate.
    198. Google Webmaster Guidelines - Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
    199. Google Webmaster Guidelines - Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
    200. Google Webmaster Guidelines - Allow search bots to crawl your site without session IDs or URL parameters that track their path through the site.
    201. Google Webmaster Guidelines - Make your site's important content visible by default.
    202. Google Webmaster Guidelines - Make a reasonable effort to ensure that advertisement links on your pages do not affect search engine rankings.
    203. Google Webmaster Guidelines - use text instead of images to display important names, content, or links.
    204. Google Webmaster Guidelines - Ensure that all links go to live web pages.
    205. Google Webmaster Guidelines - Use valid HTML
    206. Google Webmaster Guidelines - Optimize your page loading times.
    207. Google Webmaster Guidelines - Design your site for all device types and sizes, including desktops, tablets, and smartphones.
    208. Google Webmaster Guidelines - Ensure that your site appears correctly in different browsers.
    209. Google Webmaster Guidelines - If possible, secure your site's connections with HTTPS.
    210. Google Webmaster Guidelines - Ensure that your pages are useful for readers with visual impairments, for example, by testing usability with a screen-reader.
    211. Google Webmaster Guidelines - Don't deceive your users.
    212. Google Webmaster Guidelines - Avoid tricks intended to improve search engine rankings.
    213. Google Webmaster Guidelines - Think about what makes your website unique, valuable, or engaging.
    214. Google Webmaster Guidelines - Avoid Automatically generated content
    215. Google Webmaster Guidelines - Avoid Participating in link schemes
    216. Google Webmaster Guidelines - Avoid Creating pages with little or no original content
    217. Google Webmaster Guidelines - Avoid Cloaking
    218. Google Webmaster Guidelines - Avoid Sneaky redirects
    219. Google Webmaster Guidelines - Avoid hidden text or links
    220. Google Webmaster Guidelines - Avoid doorway pages
    221. Google Webmaster Guidelines - Avoid scraped content
    222. Google Webmaster Guidelines - Avoid Participating in affiliate programs without adding sufficient value
    223. Google Webmaster Guidelines - Avoid Loading pages with irrelevant keywords
    224. Google Webmaster Guidelines - Avoid Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
    225. Google Webmaster Guidelines - Avoid Abusing rich snippets markup
    226. Google Webmaster Guidelines - Avoid Sending automated queries to Google
    227. Google Webmaster Guidelines - Monitoring your site for hacking and removing hacked content as soon as it appears
    228. Google Webmaster Guidelines - Preventing and removing user-generated spam on your site
    229. Google Webmaster Guidelines - Keep a simple URL structure
    230. Google Webmaster Guidelines - Use canonical tags
    231. Google Webmaster Guidelines - Use rel=nofollow for specific links
    232. Google Webmaster Guidelines - indicate paginated content
    233. Google Webmaster Guidelines - tag site for child-directed content
    234. Google Webmaster Guidelines - Mark up your videos with schema.org
    235. Google Webmaster Guidelines - Submit a Video Sitemap or mRSS feed to Google
    236. Google Webmaster Guidelines - Tell Google when you remove videos from your site
    237. Google Webmaster Guidelines - Create high-quality thumbnail images
    238. Google Webmaster Guidelines - JavaScript, Flash, and hash tags
    239. Google Webmaster Guidelines - Create a great user experience
    240. Google Webmaster Guidelines - Don't embed important text inside images
    241. Google Webmaster Guidelines - Tell us as much as you can about the image
    242. Google Webmaster Guidelines - Give your images detailed, informative filenames
    243. Google Webmaster Guidelines - Create great alt text
    244. Google Webmaster Guidelines - Provide good context for your image
    245. Google Webmaster Guidelines - Think about the best ways to protect your images
    246. Google Webmaster Guidelines - Specify a width and height for all images.
    247. Google Webmaster Guidelines - putting your images high up on the page
    248. Google Webmaster Guidelines - consider creating a standalone landing page for each image
    249. Google Webmaster Guidelines - Optimize your site for the "In-depth articles" feature
    250. Google Webmaster Guidelines - Schema.org Article markup
    251. Google Webmaster Guidelines - Pagination and canonicalization
    252. Google Webmaster Guidelines - Create a Google Plus Logo
    253. Google Webmaster Guidelines - Avoid iFrames - or link to their content separately
    254. Google Webmaster Guidelines - Design for accessibility
    255. Google Webmaster Guidelines - Develop with progressive enhancement
    256. Google Webmaster Guidelines - Make sure the page language is obvious
    257. Google Webmaster Guidelines - Make sure each language version is easily discoverable
    258. Google Webmaster Guidelines - Carefully consider your choice of URL for languages
    259. Google Webmaster Guidelines - Targeting site content to a specific country
    260. Google Webmaster Guidelines - Use hreflang for language and regional URLs
    261. Google Webmaster Guidelines - Use a sitemap to indicate alternate language pages
    262. Google Webmaster Guidelines - Locale-aware crawling by Googlebot
    263. Google's Quality Rating Guidelines - Check for A satisfying amount of high quality MC.
    264. Google's Quality Rating Guidelines - Check that The page and website are expert, authoritative, and trustworthy for the topic of the page.
    265. Google's Quality Rating Guidelines - Check that The website has a good reputation for the topic of the page.
    266. Google's Quality Rating Guidelines - Check for A satisfying amount of website information, for example, About Us information, Contact or Customer Service
    267. Google's Quality Rating Guidelines - Check for SC which contributes to a satisfying user experience on the page and website.
    268. Google's Quality Rating Guidelines - Check for Functional page design which allows users to easily focus on MC and use SC as desired.
    269. Google's Quality Rating Guidelines - Check for A website which is well cared for and maintained.
    270. Google's Quality Rating Guidelines - Check that high quality content takes a significant amount of: time, effort, expertise, and talent/skill.
    271. Google's Quality Rating Guidelines - check that The MC should be prominently displayed “front and center.”
    272. Google's Quality Rating Guidelines - Check that The MC should be immediately visible when a user opens the page
    273. Google's Quality Rating Guidelines - check that Ads and SC should be arranged so as not to distract from the MC
    274. Google's Quality Rating Guidelines - Check thatIt should be clear what parts of the page are Ads
    275. Google's Quality Rating Guidelines - Check for About Us information.
    276. Google's Quality Rating Guidelines - Check for Contact or Customer Service information.
    277. Google's Quality Rating Guidelines - Check for Information about who is responsible for the content and maintenance of the website
    278. Google's Quality Rating Guidelines (low quality) - Check if The quality of the MC is low.
    279. Google's Quality Rating Guidelines (low quality) - Check if There is an unsatisfying amount of MC for the purpose of the page.
    280. Google's Quality Rating Guidelines (low quality) - Check if The author of the page or website does not have enough expertise for the topic
    281. Google's Quality Rating Guidelines (low quality) - Check if The website has a negative reputation.
    282. Google's Quality Rating Guidelines (low quality) - Check if The SC is distracting or unhelpful for the purpose of the page.
    283. Google's Quality Rating Guidelines (low quality) - Check if There is an unsatisfying amount of website information.
    284. Google's Quality Rating Guidelines (low quality) - Check if The page is lacking helpful SC.
    285. Google's Quality Rating Guidelines (low quality) - Check if The page design is lacking.
    286. Google's Quality Rating Guidelines (low quality) - Check if The website is lacking maintenance and updates.
    287. Google's Quality Rating Guidelines (low quality) - Check if Buying papers online or getting someone else to write for them.
    288. Google's Quality Rating Guidelines (low quality) - Check if Making things up or incorrect facts and information.
    289. Google's Quality Rating Guidelines (low quality) - Check if Writing quickly with no drafts or editing.
    290. Google's Quality Rating Guidelines (low quality) - Check if Filling the report with large pictures or other distracting content.
    291. Google's Quality Rating Guidelines (low quality) - Check if Copying the entire report from an encyclopedia, or paraphrasing content by changing words or sentence structure here and there.
    292. Google's Quality Rating Guidelines (low quality) - Check if Using commonly known facts, for example, “Argentina is a country. People live in Argentina. Argentina has borders. Some people like Argentina.”
    293. Google's Quality Rating Guidelines (low quality) - Check if Using a lot of words to communicate only basic ideas or facts, for example, “Pandas eat bamboo. Pandas eat a lot of bamboo. It’s the best food for a Panda bear.”
    294. Google's Quality Rating Guidelines (low quality) - Check if Many Ads or highly distracting Ads
    295. Google's Quality Rating Guidelines (low quality) - Check if Repeated insertion of Ads between sections of the MC
    296. Google's Quality Rating Guidelines (low quality) - Check if Invasive Ads, such as popups that cannot be closed.
    297. Google's Quality Rating Guidelines (low quality) - Check if A large quantity of Ads with a relatively small amount of helpful MC.
    298. Google's Quality Rating Guidelines (low quality) - Check if Text ads, placed beside or within the site's navigation links, which may confuse users
    299. Google's Quality Rating Guidelines (low quality) - Check if Poor page design
    300. Google's Quality Rating Guidelines (low quality) - Check if Harmful or malicious pages or websites.
    301. Google's Quality Rating Guidelines (low quality) - Check if True lack of purpose pages or websites.
    302. Google's Quality Rating Guidelines (low quality) - Check if Deceptive pages or websites.
    303. Google's Quality Rating Guidelines (low quality) - Check if Pages or websites which are created to make money with little to no attempt to help users.
    304. Google's Quality Rating Guidelines (low quality) - Check if Pages with extremely low or lowest quality MC.
    305. Google's Quality Rating Guidelines (low quality) - Check if Pages on YMYL websites with completely inadequate or no website information.
    306. Google's Quality Rating Guidelines (low quality) - Check if Pages on abandoned, hacked, or defaced websites.
    307. Google's Quality Rating Guidelines (low quality) - Check if Pages or websites created with no expertise or pages which are highly untrustworthy, unreliable, unauthoritative, inaccurate, or misleading.
    308. Google's Quality Rating Guidelines (low quality) - Check if Websites which have extremely negative or malicious reputations
    309. Google's Quality Rating Guidelines (low quality) - Check if fake content
    310. Google's Quality Rating Guidelines (low quality) - Check if fake identity
    311. Google's Quality Rating Guidelines (low quality) - Check if gibberish
    312. Google's Quality Rating Guidelines (low quality) - Check if copied/stolen content
    313. Google's Quality Rating Guidelines (low quality) - Check if no website information
    314. Google's Quality Rating Guidelines (low quality) - Check if spammed comments
    315. Google's Quality Rating Guidelines (low quality) - Check if Lacking in purpose
    316. Google's Quality Rating Guidelines (medium quality) - Check if Nothing wrong, but nothing special
    317. Google's Quality Rating Guidelines (medium quality) - Check if Mixed, but with some redeeming qualities
    318. Keyword Research and Correlation Studies - Do the keywords being targeted have any traffic?
    319. Keyword Research and Correlation Studies - Niche Questions
    320. Keyword Research and Correlation Studies - Catalog competitor keyword targeting?
    321. Keyword Research and Correlation Studies - Group keywords by niche?
    322. Keyword Research and Correlation Studies - Pull keyword factor correlation data?
    323. Keyword Research and Correlation Studies - Competitive parity data pulled for site's keyword niche?
    324. Keyword Research and Correlation Studies - Checked site's competitive metrics?
    325. Keyword Research and Correlation Studies - Checked keyword rankings
    326. Keyword Research and Correlation Studies - Checked Keyword Density?
    327. Schema - Schema Markup validates?
    328. Schema - Product Scema implemented correctly?
    329. Schema - Rating and review schema implemented correctly?
    330. Schema - Organization Schema implemented correctly?
    331. Schema - Article schema implemented correctly?
    332. Schema - Authorship implemented correctly?
    333. Schema - Question and answer schema implemented correctly?
    334. SERPs - Catalog which search engines have indexed the site?
    335. SERPs - Catalog autocomplete suggestions for keywords?
    336. SERPs - Types of pages being ranked?
    337. SERPs - Types of Search features appears for keywords?
    338. SERPs - Common domains in niche results?
    339. SERPs - Catalog related searches?
    340. SERPs - Checked Google's cache entries?
    341. SERPs - checked public opinion of the site
    342. SERPs - Checked website with site: operator in Google?
    343. SERPs - Checked for backlinks with Google's link: operator?
    344. SERPs - Checked Google with brand searches?
    345. SERPs - Checked Google with page type searches?
    346. SERPs - checked backlinks
    347. SERPs - Catalog Synergy Sites
    348. SERPs - Use filter=0 to check for supplemental content loss
    349. SERPs - Checked for abnormal linking schemes?
    350. SERPs - Checked for paid links?
    351. SERPs - Catalog competitor's citations and links
    352. SERPs - Are session IDs or unwanted params getting indexed?
    353. SERPs - Check if query deserves freshness
    354. SERPs - Check if query deserves diversity
    355. SERPs - Check results in safe search
    356. SERPs - Inbound links use consistent link formatting?
    357. Social - Pages tested in facebook debugger?
    358. Social - Cataloged Social Networks being employed?
    359. Social - facebook signals checked?
    360. Social - twitter signals checked?
    361. Social - Google plus signals checked?
    362. Social - YouTube signals checked?
    363. Social - OpenGraph Tags implemented correctly?
    364. Social - Twitter card implemented correctly?
    365. Social - Social Media buttons integrated and working properly
    366. Social - Social profiles properly completed with site properly linked?
    367. Social - Checked for social media calendar?
    368. Traffic - Check traffic and demographic data at Alexa
    369. Traffic - Check traffic and demographic data at Compete
    370. Traffic - Check traffic and demographic data at Quantcast
    371. Traffic - Check traffic and demographic data at SEMRush
    372. Web 2.0 - Brands Claimed http://www.twitter.com/brand-name
    373. Web 2.0 - Brands Claimed http://www.facebook.com/brand-name
    374. Web 2.0 - Brands Claimed http://www.yelp.com/biz/brand-name
    375. Web 2.0 - Brands Claimed http://www.youtube.com/user/brand-name
    376. Web 2.0 - Brands Claimed http://www.linkedin.com/in/brand-name
    377. Web 2.0 - Brands Claimed http://brand-name.wordpress.com/
    378. Web 2.0 - Brands Claimed http://brand-name.tumblr.com/
    379. Web 2.0 - Brands Claimed http://pinterest.com/brand-name/
    380. Web 2.0 - Brands Claimed http://www.hulu.com/profiles/brand-name
    381. Web 2.0 - Brands Claimed http://technorati.com/people/brand-name
    382. Web 2.0 - Brands Claimed http://about.me/brand-name
    383. Web 2.0 - Brands Claimed http://brand-name.posterous.com/
    384. Web 2.0 - Brands Claimed http://profile.typepad.com/brand-name
    385. Web 2.0 - Brands Claimed http://www.squidoo.com/lensmasters/brand-name
    386. Web 2.0 - Brands Claimed http://www.stumbleupon.com/stumbler/brand-name
    387. Web 2.0 - Brands Claimed http://www.etsy.com/people/brand-name
    388. Web 2.0 - Brands Claimed http://en.gravatar.com/brand-name
    389. Web 2.0 - Brands Claimed http://www.scribd.com/brand-name
    390. Web 2.0 - Brands Claimed http://brand-name.livejournal.com/
    391. Web 2.0 - Brands Claimed http://brand-name.hubpages.com/
    392. Web 2.0 - Brands Claimed http://www.flickr.com/photos/brand-name/
    393. Web 2.0 - Brands Claimed http://photobucket.com/user/brand-name/profile/
    394. Web 2.0 - Brands Claimed google plus
    395. Web 2.0 - Brands Claimed foursquare
    396. Website Research - Check titles of most visited pages
    397. Website Research - Check Titles for value propositions
    398. Website Research - Is the website using a CMS
    399. Website Research - Is the website using a CDN
    400. Website Research - Checked the age of the website?
    401. Website Research - Actual Page Size Calculated?
    402. Website Research - Is the website updated frequently?
    403. Website Research - Has contant page and info?
    404. Website Research - Has terms and privacy pages?
    405. Website Research - Check if RSS feeds validate?
    406. Website Research - Catalog keyword targets
    407. Website Research - Catalog calls to action
    408. Website Research - Check if the are silos for content?
    409. Website Research - Checked error page handling?
    410. Website Research - Cataloged Types of Main Content?
    411. Website Research - Cataloged types of Supplemental content?
    412. Website Research - Checked for main content distraction issues?
    413. Website Research - Breadcrumbs properly implemented?
    414. Website Research - Checked for broken links?
    415. Website Research - Checked server headers?
    416. Website Research - Favicon and touch icons in use?
    417. Website Research - Popups or popovers in use?
    418. Website Research - Site is not responsive or missing a mobile version?
    419. Website Research - Glossary of site's page types?
    420. Website Research - Glossary of site's brand terms?
    421. Website Research - Optimal URL formatting used?
    422. Website Research - Proper URL Canonicalization used?
    423. Website Research - Spelling and grammar checked on a sample of recent content?
    424. Website Research - page names and image file names are keyword rich?
    425. Website Research - optimal meta descriptions used?
    426. Website Research - optimal meta keywords used?
    427. Website Research - optimal title used?
    428. Website Research - User profiles and user submitted content checked?
    429. Website Research - Checked for review and rating spam?
    430. Website Research - Uses a CDN
    431. Website Research - Website is responsive
    432. Website Research - rel=alternate to indicate mobile versions of pages
    433. Website Research - mobile versions canonical to desktop?
    434. Website Research - hreflang and rel=alternate for translations
    435. Website Research - Currency reflects target country
    436. Website Research - Does site content pass copyscape?
    437. Website Research - Are product descriptions unique or syndicated?
    438. Website Research - URL structure is in the native language
    439. Website Research - Check for text being used in images
    440. Website Research - Check for bad link text like "click here"
    441. Website Research - checked for flash usage on the site?
    442. Website Research - Any pages driven by AJAX?
    443. Website Research - checked for broken links?
    444. Website Research - checked for external do follow links?
    445. Website Research - images have alt text?
    446. Website Research - Audio & video has been transcribed?
    447. Website Research - Site usable after turning off JS, cookies, CSS, and images?
    448. Website Research - Analyzed site anchor text?
    449. Website Research - checked for pagination problems
    450. Website Research - Ads are no followed
    451. Website Research - checked for meta robots issues
    452. Website Research - Site checked for cloaking and keyword stuffing
    453. Website Research - Check for content being duplicated from one page to the next?
    454. Website Research - Map keywords to pages using meta keywords
    455. Website Research - Check for footer issues
    456. Website Research - Check for category naming issues
    457. Website Research - Check for product naming issues
    458. Website Research - Main content is above the fold
    459. Website Research - Checked for consistent use of capitalization in URL usage?
    460. Website Research - Are any pages more than 3 clicks away from the home page?
    461. Website Research - Checked font usage for both unused fonts and inconsistencies?
    462. Website Research - Checked frame and iframe usage?
    463. Website Research - Checked content freshness?
    464. Website Research - Checked for thin content?
    465. Website Research - Checked syndicated content usage?
    466. Website Research - Developed marketing personas and targets?
    467. Website Research - Checked for an editorial calendar?
    468. Website Research - Cataloged content mediums used?
    469. Website Research - Does the website syndicate content properly?
    470. Website Research - Does the website properly use permalinks?
    471. Website Research - Checked for email outreach?
    472. Website Research - Checked email linking structures?
    473. Website Research - Check average word counts?
    474. Website Research - Checked Google My Business Settings?
    475. Website Research - Checked for services by city pages?
    476. Website Research - Checked if site has a companion blog?
    477. Website Research - Catalog negative reviews?
    478. Website Research - Checked review submission process?
    479. Website Research - Catalog testimonials?
    480. Website Research - Checked if captions are provided for content images?
    481. Website Research - Checked for publish dates and last updated dates in content?
    482. Website Research - Checked for A/B testing on site (GA experiments or optimizely)
    483. Website Research - Checked for Google and Bing image sitemaps?
    484. Website Research - Checked for geo meta tags for local?
    485. Website Research - Does Name, Address, Phone exactly match Google places entry?
    486. Website Research - Checked keyword usage in content?
    487. Website Research - Checked for click bait and click worthy headlines?
    488. Website Research - Check if page topics are derived from search demand?
    489. Website Research - Checked for bad words and images on the website?
    490. Website Research - Check above the fold ad counts?
    491. Website Research - Does the site use a common theme?
    492. Website Research - Cross linking sister sites?
    493. Website Research - Linking to related sites?
    494. Website Research - Check average URL lengths?
    495. Website Research - Catalog site's keyword niches?
    496. Website Research - Checked for doorway pages?
    497. Website Research - Checked for hidden text?
    498. Website Research - Checked for affiliate links?
    499. Website Research - Catalog target search modifiers (best, how to, etc)
    500. Website Research - Used Quora to find pain points for target audience?
    501. Website Research - Identified Competitors?
    502. Website Research - Check for video sitemap?
    503. Website Research - Check for SC: popular content?
    504. Website Research - Check for SC: similar content?
    505. Website Research - Latent Semantic Indexing Keywords in Content (LSI)
    506. Website Research - Reading Level: There’s no doubt that Google estimates the reading level of webpages
    507. Website Research - Relavent page categories
    508. Website Research - Citing references and sources
    509. Website Research - Too many outbound do follow links?
    510. Website Research - Check for Guest Posts
    511. Website Research - Wikipedia Citations
    512. Website Research - Check for reciprocal links
    513. Website Research - Check for forum profile links
    514. Website Research - Check for overuse of sitewide links
    515. Website Research - Domain Name and branding concerns that might affect CTR
    516. Website Research - Has the website been involved with DMCA actions?
    517. Website Research - Is the website listed in Google news?
    518. Website Research - Check For transcriptions of audio and video
    519. Website Research - Check for past penalties and reconsideration requests?
    520. Wordpress - Installed Yoast SEO?
    521. Wordpress - Installed iThemes Security Plugin
    522. Wordpress - Checked iThemes Logs
    523. Wordpress - Checked iThemes Settings
    524. Wordpress - Backups?
    525. Wordpress - Check for unnecessary default template settings
    526. Wordpress - WordPress Tags
    527. Website Research - Check Page File Sizes
    528. Website Research - Check For Bad Bots
    529. Website Research - Check no follow no index plage exclusions
    530. Website Research - Check for pages that need exclusion
    531. Website Research - Check for canonical protocol agreement
    532. Website Research - Check fr Redirect Chains
    533. Website Research - Reclaim 404 Error links
    534. Website Research - Site navigation crawl issues
    535. Website Research - Internal Linking Strategy
    536. Website Research - External Linking Strategy
    537. Website Research - Content Creation Strategy
    538. Website Research - Content Update Strategy
    539. Website Research - Content Quality Strategy
    540. Website Research - Supplemental Content Strategy
    541. Website Research - Listbuilding Strategy
    542. Website Research - Customer Communication Strategy
    543. Website Research - Linkbuilding Strategy
    544. Website Research - Social Media Strategy
    545. Website Research - Check for recent re-deisgns or URL changes
    546. Website Research - Check for auto-generated content
    547. Website Research - Identify pages that receive no traffic
    548. SERPs - Competitors' Internal Linking Strategy
    549. SERPs - Competitors' External Linking Strategy
    550. SERPs - Competitors' Content Creation Strategy
    551. SERPs - Competitors' Content Update Strategy
    552. SERPs - Competitors' Content Quality Strategy
    553. SERPs - Competitors' Supplemental Content Strategy
    554. SERPs - Competitors' Listbuilding Strategy
    555. SERPs - Competitors' Customer Communication Strategy
    556. SERPs - Competitors' Linkbuilding Strategy
    557. SERPs - Competitors' Social Media Strategy
    558. Website Research - Identify Top Performing Content
    559. Website Research - Check how website engages Ad blocked visitors
    560. Website Research - Mobile strategy
    561. Website Research - Image strategy
    562. Website Research - Video Strategy
    563. Website Research - Catalog and census of the types of pages
    564. Google Analytics - Check for traffic drops against known algorithm update dates
    565. Website Research - Check for problem HTTP Status Headers
    566. Website Research - Perform a diagnostic crawl of the website
    567. Website Research - Check for Ajax Usage
    568. Website Research - Check JS frameworks used
    569. Website Research - Check CSS frameworks used
    570. Website Research - Check host uses www or not
    571. Website Research - Check for trailing / usage in urls
    572. Website Research - check for default index document names
    573. Website Research - check for session IDs
    574. Website Research - check for dynamic parameter order
    575. Website Research - check for print version links
    576. Website Research - check for infinite crawl issues
    577. Website Research - check for separate mobile site
    578. Website Research - check for secure/insecure inconsistencies
    579. Website Research - check for HTTPS only being used in parts of site
    580. Website Research - check for all indexed subdomains
    581. Website Research - check the topic hierarchy
    582. Website Research - validate the XML sitemap
    583. Website Research - identify brands
    584. Website Research - identify copyrights
    585. Website Research - identify trademarks registered and issued
    586. Website Research - identify HTML entity usage
    587. Website Research - check site with mobile emulation
    588. SERPs - identify bad and toxic links
    589. SERPs - identify backlink quality
    590. SERPs - identify competitor's quality backlinks
    591. SERPs - identify quantity of backlinks
    592. SERPs - identify competitor's quantity of backlinks
    593. Website Research - check page types with JS and CSS disabled
    594. SERPs - check the reputation of the website
    595. SERPs - check the reputation of the authors
    596. SERPs - check the reputation of the products
    597. SERPs - check the reputation of the brands
    598. Google Analytics - check for traffic drop events
    599. Google Analytics - check for revenue drop events
    600. Google Analytics - check for registration drop events
    601. Google Analytics - check for customer service spikes
    602. Google Search Console - check for denial of service events
    603. Google Analytics - check for fraud order events and credit card testing
    604. Google Search Console - check for off topic keywords on website pages
    605. Website Research - check for polluted data from forms
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    Last edited: Jun 24, 2016