Today SEOmoz.org came out with an excellent White Board Friday video that gives information regarding exact match anchor text links and how partial anchor text has a better correlation score to exact match. This obviously helps us to manipulate Google in a more effective way. The video can be found here >> http://www.seomoz.org/blog/beyond-e...ext-generation-link-signals-whiteboard-friday Rand Fishkin - Founder of SEOmoz is the ultimate black hat SEO genius. His creation of open site explorer has enabled us to determine whether or not a link is worth pursuing which uses an interpretation of Google's very own algorithm. I can assure you that Rand has spend a fortune on his attempts to decipher Google to the best of his ability. With his attempts at judging: Page Authority Domain Authority Page Trust Domain Trust And with Moz Rank (Attempt at Judging Pagerank) I would like to take my hat off to you Rand for being the ultimate black Hat SEO Guru - I know you're reading this as you use Google Alerts. I personally would like to see you become a member of blackhworld.com even if it's under a different alias.