UK Parliament's £50,000 logo rebrand

Discussion in 'Graphic Design' started by nayannp, Mar 21, 2018.

  1. nayannp

    nayannp Jr. VIP Jr. VIP

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    I was just going through some news of the graphic design world and found something that catched my attention immediately, the news was that the MEMBERS of Parliament of UK have spent £50k :eek::eek::eek::eek::eek::eek::eek::eek::eek::eek:on making small changes and rebranding their portcullis logo.

    [​IMG]
    The consultancy SomeOne
    https://someoneinlondon.com/
    was hired to redesign the famous crown and portcullis logo to make it less ‘confusing and inconsistent’
    The name ‘Houses of Parliament’ has been replaced by ‘UK Parliament’ and the design has changed from a black portcullis on a white background to a white portcullis on a darker background.
    Officials said that previous versions of the logo, which is 500 years old, were being merged to make them all into one.
    A Parliamentary Spokesperson said: "The visual identity of the UK Parliament has been reviewed and updated by the administrations of both houses because the current version does not work successfully on digital channels.
    “The new version works with mobile responsive websites, and is more accessible and readable."

    What you guys think of this:D:D:D:D



    https://www.thesun.co.uk/news/5842784/house-of-parliament-50k-logo/
     
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  2. Bread

    Bread Regular Member

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    As usual we've been taken for a ride
     
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  3. ZlatanTheGod

    ZlatanTheGod Jr. VIP Jr. VIP

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    100% worth it
     
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  4. nayannp

    nayannp Jr. VIP Jr. VIP

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    i think this ride is confusingly very expensive:D:D:D:D
     
  5. William702

    William702 Jr. VIP Jr. VIP

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    and I thought the pro fiverr sellers were expensive. What a waste of fucking money! They bang on how a school lunch costs about a pound so why the fuck didn't they feed 50,000 children instead of paying some Muppet's 50 grand.
     
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  6. nayannp

    nayannp Jr. VIP Jr. VIP

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    yeah dude there that would have been a vice use of the money too
     
  7. SamLewis

    SamLewis Senior Member

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    Someoneinlondon could have paid someone on fiverr to do it and it would have looked the same tbf.
     
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  8. nayannp

    nayannp Jr. VIP Jr. VIP

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    i wish someone from us in bhw was the one;);););).What you all say?
     
  9. invictum777

    invictum777 Junior Member

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    they didn't pay 50k, they paid 50 and kept 49950
     
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  10. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    I think the designer will be known to someone in power. They like to keep it in the "family".
     
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  11. nayannp

    nayannp Jr. VIP Jr. VIP

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    then it looks a pretty decent price for "them":D:D:D:D
     
  12. nayannp

    nayannp Jr. VIP Jr. VIP

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    i guess then the "family" members are getting some good stuff for them:D:D:D:D
     
  13. davids355

    davids355 Moderator Staff Member Moderator Jr. VIP

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    Its the irony of design I guess - we are all thinking that for that money there should be lots of changes, something really different - which is what you normally get from spending say £100. But if you want a very small almost unnoticeable change, it costs a lot more :)
     
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  14. MisterF

    MisterF Moderator Staff Member Moderator Jr. VIP

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    It'll look good in neon in the MPs bars.
     
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  15. tglr

    tglr Power Member

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    Looks like a $5 Fiverr logo. Well spent!
     
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  16. nayannp

    nayannp Jr. VIP Jr. VIP

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    i didnt even notice the rectangular rings converted to round ones:D:D:D:D
     
  17. davids355

    davids355 Moderator Staff Member Moderator Jr. VIP

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    Honestly I have to say what I really think - I actually like the new logo. To me the old one says bland and old fashioned and the new one says modern and stylish. Fair enough it was a pretty simple change, but it has the right effect.

    I must admit that I really like the gov site design as well. Although the bad thing is that you land anywhere on gov sites and you can't get anywhere else, which is annoying; its like they took siloing to the next level.
     
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  18. nayannp

    nayannp Jr. VIP Jr. VIP

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    i think you said $5 cause fiverr dont allow gigs less than that:D:D:D:D
     
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  19. FaceInvader

    FaceInvader Newbie

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    I'd have done it for a fiverr and run it through illustrators simplify path tool. Do they only give knighthoods to english people? I like how "Sir Face of Invader" sounds.
     
  20. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    £50,000 ? Well, logo business is good.
     
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